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#91_How to Build a Brand That Commands Premium Prices
In this episode, Mariana Dalto delves into the art of attracting full-price customers through the power of branding. She addresses overcoming impostor syndrome and shares successful branding stories from small businesses. The discussion highlights branding's impact on revenue and first impressions, offering strategies applicable to both small businesses and corporations. Mariana outlines principles for building a premium brand, explores the role of personal branding, and provides actionable steps for effective branding. The episode covers evaluating and improving brand impact, crafting a compelling brand story, and emphasizes the importance of branding professionals, concluding with next steps for listeners.
ABOUT MARIANA
Mariana Dalto is a world-class Business Advisor and AI Consultant known for transforming how service-based businesses grow, scale, and lead with purpose. With over two decades of corporate marketing experience and advanced certifications from Business Made Simple and the 10X Coaching Program, Mariana blends timeless strategy with cutting-edge AI to help business owners unlock new levels of revenue and visibility.
As the founder of The Dalto Revenue System—a proprietary framework “Powered by AI. Driven by Strategy.”—Mariana has helped entrepreneurs clarify their message, optimize their marketing, and streamline their lead flow using automation and smart content systems. She is also the host of The Mariana Dalto Show, a top-rated podcast spotlighting growth strategies, high-performing entrepreneurs, and innovative marketing practices.
Her work is driven by one mission: to help small business owners stop spinning their wheels and start generating consistent, scalable income—without sacrificing their sanity or soul. Whether on stage, in a workshop, or behind the mic, Mariana delivers practical insights with infectious energy, always empowering her audience to take bold, strategic action.
ABOUT THE SHOW
Discover why small business owners who understand branding fundamentals don't just survive—they thrive, commanding premium prices and attracting ideal clients who pay in full without asking for discounts. In this episode, we break down the real science behind branding, revealing the two-pillar framework that transforms how clients perceive your value and why your brand story—not your skills or experience—is the gap between where you are and the clients you want to attract.
LINK MENTIONED IN THIS EPISODE:
Website: https://www.marianadalto.com
Rate, Review, & Follow on Apple or Spotify Podcasts
“I love The Mariana Dalto Show Podcast”. If that sounds like you, please consider rating and reviewing my show! This helps me support more business owners – just like you – move toward the online life and business that they desire. Click here, scroll to the bottom, tap the rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
Also, if you haven’t done so already, follow the podcast show. I’m planning to start adding bonus episode to the feed and, if you’re not following, there’s a good change you’ll miss out. Follow now!
CONNECT WITH ME:
WEBSITE: https://www.marianadalto.com/
YOUTUBE: https://www.youtube.com/@marianadalto?sub_confirmation=1
PINTEREST: https://www.pinterest.com/mariana_dalto/
INSTAGRAM: https://www.instagram.com/marianadalto10x/
FACEBOOK: https://www.facebook.com/mariandalto/
LINKEDIN: www.linkedin.com/comm/mynetwork/discovery-see-all?usecase=PEOPLE_FOLLOWS&followMember=marianadalto
Here are great Marketing and Sales trainings to get you going on your business journey:
https://marianadalto.com/programs
BOOK A MEETING WITH ME BELOW:
(0:00) Attracting Full-Price Customers and the Power of Branding
(1:49) Overcoming Impostor Syndrome in Business
(3:38) Successful Small Business Branding Stories
(6:05) Branding's Impact on Revenue and First Impressions
(10:50) Branding Strategies for Small Businesses and Corporations
(13:29) Principles for Building a Premium Brand
(20:18) Personal Brand and Success Factors
(29:20) Action Steps for Effective Branding
(31:54) Evaluating and Improving Your Brand's Impact
(33:25) Crafting Your Brand Story and Its Value
(34:04) Importance of Branding Professionals and Next Steps
View all episodes
By Mariana DaltoIn this episode, Mariana Dalto delves into the art of attracting full-price customers through the power of branding. She addresses overcoming impostor syndrome and shares successful branding stories from small businesses. The discussion highlights branding's impact on revenue and first impressions, offering strategies applicable to both small businesses and corporations. Mariana outlines principles for building a premium brand, explores the role of personal branding, and provides actionable steps for effective branding. The episode covers evaluating and improving brand impact, crafting a compelling brand story, and emphasizes the importance of branding professionals, concluding with next steps for listeners.
ABOUT MARIANA
Mariana Dalto is a world-class Business Advisor and AI Consultant known for transforming how service-based businesses grow, scale, and lead with purpose. With over two decades of corporate marketing experience and advanced certifications from Business Made Simple and the 10X Coaching Program, Mariana blends timeless strategy with cutting-edge AI to help business owners unlock new levels of revenue and visibility.
As the founder of The Dalto Revenue System—a proprietary framework “Powered by AI. Driven by Strategy.”—Mariana has helped entrepreneurs clarify their message, optimize their marketing, and streamline their lead flow using automation and smart content systems. She is also the host of The Mariana Dalto Show, a top-rated podcast spotlighting growth strategies, high-performing entrepreneurs, and innovative marketing practices.
Her work is driven by one mission: to help small business owners stop spinning their wheels and start generating consistent, scalable income—without sacrificing their sanity or soul. Whether on stage, in a workshop, or behind the mic, Mariana delivers practical insights with infectious energy, always empowering her audience to take bold, strategic action.
ABOUT THE SHOW
Discover why small business owners who understand branding fundamentals don't just survive—they thrive, commanding premium prices and attracting ideal clients who pay in full without asking for discounts. In this episode, we break down the real science behind branding, revealing the two-pillar framework that transforms how clients perceive your value and why your brand story—not your skills or experience—is the gap between where you are and the clients you want to attract.
LINK MENTIONED IN THIS EPISODE:
Website: https://www.marianadalto.com
Rate, Review, & Follow on Apple or Spotify Podcasts
“I love The Mariana Dalto Show Podcast”. If that sounds like you, please consider rating and reviewing my show! This helps me support more business owners – just like you – move toward the online life and business that they desire. Click here, scroll to the bottom, tap the rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
Also, if you haven’t done so already, follow the podcast show. I’m planning to start adding bonus episode to the feed and, if you’re not following, there’s a good change you’ll miss out. Follow now!
CONNECT WITH ME:
WEBSITE: https://www.marianadalto.com/
YOUTUBE: https://www.youtube.com/@marianadalto?sub_confirmation=1
PINTEREST: https://www.pinterest.com/mariana_dalto/
INSTAGRAM: https://www.instagram.com/marianadalto10x/
FACEBOOK: https://www.facebook.com/mariandalto/
LINKEDIN: www.linkedin.com/comm/mynetwork/discovery-see-all?usecase=PEOPLE_FOLLOWS&followMember=marianadalto
Here are great Marketing and Sales trainings to get you going on your business journey:
https://marianadalto.com/programs
BOOK A MEETING WITH ME BELOW:
(0:00) Attracting Full-Price Customers and the Power of Branding
(1:49) Overcoming Impostor Syndrome in Business
(3:38) Successful Small Business Branding Stories
(6:05) Branding's Impact on Revenue and First Impressions
(10:50) Branding Strategies for Small Businesses and Corporations
(13:29) Principles for Building a Premium Brand
(20:18) Personal Brand and Success Factors
(29:20) Action Steps for Effective Branding
(31:54) Evaluating and Improving Your Brand's Impact
(33:25) Crafting Your Brand Story and Its Value
(34:04) Importance of Branding Professionals and Next Steps