Lauren Ryan, Senior Corporate Solutions Engineer and CRM competitive expert at HubSpot, joins Brendon Dennewill to unpack how smart technology decisions can transform business operations from the inside out. Drawing on her experience as the founder of Coastal Consulting—where she specialized in HubSpot-Salesforce integrations—Lauren shares how aligning systems isn’t just a technical upgrade, but a cultural one that helps teams collaborate better and improve quality of life at work.

In this episode, Lauren and Brendon explore the crucial link between technology choices and strategic business outcomes. She reveals why many CRM implementations fail—not because of the tools themselves, but due to misalignment between people, processes, and data. Through real-world examples, from credit unions empowering frontline tellers with unified data to sales leaders who refuse to work without HubSpot, Lauren shows how the right platform can boost adoption rates by up to 30% and drive measurable growth.

Whether you’re a RevOps professional, CRM admin, or business leader evaluating your tech stack, this conversation will help you understand the true total cost of ownership, avoid common implementation pitfalls, and make technology investments that deliver both business performance and a better employee experience.

What You'll Learn

• Why systems alignment drives organizational alignment 
• The hidden cost of technology decisions
• How to think strategically about software buying
• The difference between having data and running on data 
• Why employee experience is a critical CRM value proposition 
• What makes a platform truly enterprise-ready
• The people-first principle for change management 

Resources Mentioned

• HubSpot Academy 
• HubSpot CRM 
• Salesforce Marketing Cloud 
• Salesforce Financial Services Cloud 
• Breeze Assistant 

About Lauren Ryan
Title: Senior Corporate Solutions Engineer
Company: HubSpot

Is your business ready to scale? Take the Growth Readiness Score to find out. In 5 minutes, you’ll see:

• Benchmark data showing how you stack up to other organizations
• A clear view of your operational maturity
• Whether your business is ready to scale (and what to do next if it’s not)

Let's Connect

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