On this episode of The Retail Perch, Gary and Shekar welcome Max Koziolek who has come a long way from politics to making a marketing platform. Max Koziolek is the co-founder of Spectrm, a conversational marketing platform that powers chatbots for a wide range of companies. Max shares his run in a national election in Germany, his interest in journalism and how that transformed into his current focus of helping marketing teams build trust, and provide success to brands. The three discuss marketing, the rise of marketing on WhatsApp, and much more!