Welcome to part three of our personal and professional branding series on LinkedIn with Donna Serdula, world-renowned LinkedIn expert. 

In the previous episode, we delve deep to understand the balance between passive and active engagement on LinkedIn, especially when you're first starting out. We talk about how to advertise your product or service (or yourself) on LinkedIn, without turning it into a sales platform. 

In this final episode, we cover...

• How engagement on LinkedIn goes beyond visible metrics like likes, comments, and follows.
• How LinkedIn is not just a platform for presence; active engagement and participation are crucial.
• Networking in-person and on LinkedIn -- shared similarities and differences
• How a strong LinkedIn profile can passively attract opportunities, but how active engagement amplifies success
• How LinkedIn is not just a sales platform
• "Lurkers" on LinkedIn 
• Having clear purpose on LinkedIn, guiding your actions and content.

Donna Serdula is the founder and president of Vision Board Media, a professional branding company that helps individuals and companies tell their unique stories on LinkedIn and beyond.  Bringing dynamic brand storytelling to the masses and empowering people to dream big – that’s the ink in her pen. It's her Website LinkedIn-Makeover.com where she and her team of over 20 writers and coaches help people collide with opportunity and transform their lives via future-forward career branding.

She has authored two editions of LinkedIn Profile Optimization FOR DUMMIES. She's shared her LinkedIn expertise at global conferences, presented keynotes and workshops, and featured on a number of high-profile news outlets.

Find Donna's website here and Donna's Linkedin here.

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