Here's how to get leverage over the handful of things you truly have control over in MLM…

 

WORKING MORE HOURS DOES NOT EQUAL MORE LEVERAGE

 

I remember... (this very clear lesson for me)...

 

When I worked at ClickFunnels, I was sitting two feet from Russell’s desk.

 

He was coaching a whole bunch of people in his inner circle and his programs.

 

I did EVERYTHING I could to take notes, sitting next to a genius like THAT.

 

I'd be working super hard to get all my stuff done, but I also was listening on his calls because he was RIGHT THERE.

 

I would just type notes on my computer when he would say stuff. Kind of like a listening ear while I was still doing my work.

 

There was a thing that he taught me once and it was very prolific. Some of you guys might be like, "Well duh Stephen", but I don't think most people ACTUALLY understand this.

 

Last night, my wife and I were talking about the interesting scenario of this.

 

We're in a place right now where, personally, I'm working a lot but the revenue has been the exact same for eight months.

 

What does that tell you?

 

I was speaking at an event last week and I said, "Everyone here knows you have to work hard. Right? And everyone knows that in order to make a lot of money you have to work hard. Right?"

 

And I said, "Is that true?"

 

I said, "Who here, in this room, is working hard?"

 

Everyone raised their hand up and I said, "Now keep your hand up if you are a multimillionaire, filthy rich beyond your dreams".

 

All the hands went down.

 

I said, "That's interesting. It's not about working harder".

 

IT’S ALL ABOUT GAINING LEVERAGE

 

Last night, my wife and I were talking about that and I was like, "How fascinating is it that it's no longer about me working harder or more hours? It is not about that anymore. It is actually more about gaining leverage, Right?"

 

That's the same thing that I had learned sitting next to Russell. What he said was...

 

Going from six to seven figures is not about working more hours in the day. It is about gaining leverage.

 

I'm not going to lie to you, at the beginning of last year, I was working 12 to 15 hours a day, EVERY DAY.

 

There wasn't a break and it's so I could get my THING out the door. I killed myself over it for three or four months.

 

After that, I was able to back off. I don't do that at all anymore. The thing that has changed the most is leverage.

 

Think about this…

 

What do you own in MLM?

 

NOTHING!

 

You don't own the product, you have no control over commissions and even your position.

 

I'm not trying to scare anybody, but it's the reality of it.

 

We call it the Thanos snap. One snap and your position could be gone.

 

Again, not trying to freak anybody out, but that's the reality of MLM.

 

You are a commission based salesman who's trying to gain commissions on other salesmen that you brought in. That's basically it.

 

THE EASIEST WAY TO GAIN LEVERAGE

 

One of the easiest ways for me to gain leverage is by owning something...

 

How do you do that in an area where you don't own anything?

 

Can I move a mountain? No, no, no, no, no, no, I really can't.

 

But if I have a rock and a MASSIVE stick, I actually could move a mountain with the correct amount of leverage.

 

Leverage is what it's all about.  

 

Leverage means that while I'm sleeping, there are people on my team, on the other side of the world, that are getting stuff done.

 

It means that I can create these podcast episodes that NEVER leave the Internet and we repurposed these to about 22 different platforms all across the Internet.

 

Why do I do that? Leverage.

 

I did an episode a little while ago called The Three Costs. There are three types of costs in MLM, and that's the reason why I do these episodes and I walked through that.

 

You need to know the three different kinds of costs and be careful of the one you're willing to spend. The three different kinds of resources.  

 

But understand, I'm trying to gain leverage and leverage as much as possible.

 

Now, how do I do that when I don't own something. I'm still trying to move a mountain. I don't even own the stick that I got to push to move the mountain in MLM.

 

I'm going to go back to what I believe are the three things that you do control in MLM, if you choose to.

 

If you don't want this to just be a hobby, you've got to learn how to be a marketer and a businessman or woman.

 

I beg you to not treat this like a hobby. You're not gonna make any money.

 

WHAT CAN YOU CONTROL IN MLM?

 

There are things that I can control in any business. There's a few things I can't in MLM...That's okay because I can control the rest of them.

 

The three core things that I have a lot of control over are:

 

1. WHO I’m approaching - Your DREAM customer
2. HOW you approach them - your pitch and scripts

 

• ONBOARDING

 

 

LEVERAGE YOUR DREAM CUSTOMER

 

I most likely am NOT going to find my dream who in a MALL. There, I said it. I am most likely NOT going to find my dream recruit in a hotel lobby.

 

I want people who are busy doing things in their lives.

 

SCRIPTS THAT GIVE YOU LEVERAGE

 

The second thing that I can control is HOW I approached people with my pitch and my script. Now that might seem small but what I do is I create a recruiting offer.

 

It’s not only HOW I approached them, it's HOW I allow them into my downline. I allowed them into my downline.

 

I don't make it so anyone can just join me willy nilly. In the last two weeks, I had 50 people join my downline.

 

I sell a supplement in our MLM but I don't understand how it works. I know that it works and I know that it is good for me, so I take it.

 

Me understanding the product, is not going to cause cash. What's going to cause cash is me creating leads.

 

I'm going to go and create leads with the dream WHO. There's a lot of methods to finding my dream WHO.

 

I need a lot of leads. A business without leads dies. Any business.

 

This is a business and if you don't treat it like that, you're going to approach your friends and family, who are not interested. Then when they're gone, you won't have leads and your business will die.

 

LEVERAGE ONBOARDING TRAINING

 

Number three is how I onboard and train people. It is the relationship that I have with my people and those that I've recruited.

 

Now what's interesting about that is, it means I can control the information that they get. I can set precedence on how they behave in my downline, the systems and the tools that they use.

 

There are ways I can gain more leverage to get more leads.

 

There are ways I can gain more leverage to make my recruiting offer sexier than everybody else's so people join me instead of everyone else.

 

You gotta ask yourself, “How do I create leverage?”.

 

Understand that the purchase is not over when someone swipes their card. The purchase is over once somebody can justify their purchase in front of their relationships. That's when a purchase is over.

 

People are gonna walk out and they're going to say things like, "Hey, why did you do that thing?" And they're going to have to save face.

 

“Well, it was buy one off or buy one get one free”, or “It was on sale”, or “I don't know, I just kind of like it”.

 

They need to be able to save face and save status in front of their loved ones.

 

What I need to do is, I need to arm those I recruit with the tools they need in order to succeed and be able to go in and have that conversation and justify their decision in front of their loved ones.

 

You guys go to HackMLM.com. HackMLM.com is a program I developed, it's the training I give my downline.

 

GIVE YOUR MLM DOWNLINE LEVERAGE

 

It's actually the fulfillment of my recruiting offer. Remember I had that recruiting offer, "Why should you join me over somebody else?"

 

Well, because I'm gonna give you X, Y and Z. They're like, "Wow", that causes desire, then they come and they join me.

 

The Hack MLM program is how I automated the training and onboarding of those I recruit.

 

I'm getting a little bit deep into this, but I hope you understand. There's a very specific principle that I want to teach you… It's leverage.

 

I want to teach you how we did it and it's already been a cool, positive thing.

 

Hack MLM has been out for a bit (quite awhile by the time this episode goes out). What we did is, we had a whole bunch of training…

 

We said, "Hey, week #1 we're going to teach you how to set up your back office so that you can get paid". It's all the normal stuff that anyone would teach but it's broken into seven days and it's just dripped out to them with very simple tasks.

 

#2 We talk a lot about the bonuses that they probably didn't know are available to them.

 

#3 We start teaching and talking to them about how to auto recruit and we give them prebuilt funnels. The same one that I use to recruit my people with.

 

#4 We talk about traffic and evergreen styles of traffics to fuel that. Now they have an automated system for leads, which is exactly what I've been doing for the last year and a half now.

 

We just crossed 1100 applications for my personal downline. That's huge!

 

This is a FREE program. You go to HackMLM.com, right now, that's what it is.

 

DOWNLINE TRAINING IS HUGE LEVERAGE

 

What we wanted to do though is to gain more leverage for those who join our downline and get their team trained through this also.

 

I want to do the heavy lifting on it and that's why I created it.

 

Some you guys might know, I'm a funnel builder. I'm a marketer.

 

We have additional training on publishing. Frankly, just to be honest with you guys, if you just publish and send people to a recruiting funnel, you're gonna recruit more people than 99% of those who are above you.

 

I have a lot of leverage in the MLM space right now because not many people publish.

 

We have the guy who blew up Taylor Swift. Taylor Swift's first agent. He came in and he filmed a course specifically for my team.

 

“Hey, here's what I did on social media. Here's how it works, here's how you can pull it off as well. Do One, two and three, it's a checklist. Here it is, do this, do that, do this, do that" and that's how he exploded Taylor Swift as her first agent. His name's Rick Barker. He's a beast.

 

That’s the kind of leverage I offer for people to join my team. “Hey, we get this specific training and there's a bunch of this right in here also.”

 

One of the best Instagram people on the planet, he's come in. One of the best Chatbot people on the planet, he's coming and he's taught a portion of it. I brought in a lot of the who's who.

 

That's not being taught in MLM.

 

TRADITIONAL MLM’S DON’T TEACH YOU HOW TO GAIN LEVERAGE

 

Anyone can go in for FREE and check that out, but it's a recruiting tool for me. I turned it into a recruiting tool by locking it for only those who are in my downline get it.

 

Because it's really sexy and frankly, I should be charging for it. I would charge $1,000 just for that.

 

We did is we locked it, then those in my downline are the only ones who can give away.

 

All the things about:

 

• How to make publishing easy and automated
• The really simple things with the Rick Barker and the Taylor Swift training

 

All that's locked. It's only for my downline.

 

When I first started, I was like, "There's no secrets. Everyone's just teaching and sharing and it's awesome".

 

NO, that's not true at all. There are definitely secrets.

 

This is how I created leverage for them. They're going in and setting this stuff up. Now they have a recruiting funnel and all these cool things.

 

I gave them this cool code that's only known by those who are in our downline. They send their people through this training so that they learn about the bonuses and the back office and the recruiting funnel. I'm teaching them how to create a recruiting offer and all that kind of stuff.

 

Then we say, "Hey, when you're ready for it, here's the code and it will unlock". It's very hush hush.

 

That's the other way we created leverage.

 

Now what did that just do? It raised the desirable-ness of my downline.

 

HOW I CREATE LEVERAGE IN MLM

 

What's cool about it is now my down line is even more tight-knit. It's very inner-circle feeling and hush hush.

 

That's what we just did and I'm excited about it.

 

I don't care what MLM you're in. I'm trying to change the industry as a whole and teach everyone that there's way better ways to do this.

 

You don’t have to walk around talking to aimless people. That's dumb in my opinion.

Figure out how to create leverage.

 

Am I creating leverage in my business by:

 

• Automating my leads
• Having additional bonuses people get when they join my downline
• Making people APPLY to join my downline
• Having the Hack MLM onboarding program

 

Treat this like a business, not like a hobby. You're not gonna make any money if you treat this like a hobby.

 

If you want to check it out, you can. Just go to hackmlm.com and check it out. A lot of this is built in ClickFunnels, which is totally cool.

 

If you're like "I don't wanna pay for ClickFunnels!" then be prepared to hire a tech team.

 

ClickFunnels is super cheap and for what it does. It's pretty amazing. You can get a free trial by going to freecftrial.com.

 

GO TO HACKMLM.COM!

 

Hopefully you liked the blog - Remember to leave me your comments.

Like you, I love MLM. It’s a long term asset that can pay anyone for life… As long as they build it right.

If you’ve recruited anyone EVER, you know that the recruits first 30 days are their most crucial. It sets their pace. To create the right tone for my new recruits career, I created a 30 day onboarding training that walks my new recruits through things like, how to:

• Set up their back office
• Get bonuses
• Set up my teams recruiting funnels
• Get internet traffic
• How to close leads

 

Here’s why I’m telling you this. If you want to be a fly on the wall and see how I train my new people, you’re more than welcome. My team’s program is called HACK MLM and you can check out most of it for FREE by going to hackmlm.com.

 

FAIR WARNING: This course if meant for my own team so if you come in and check it out, you are going to get pitched to join my team. We are marketers! This is one of the only times I’m going to get forward about my MLM.

 

SIDE NOTE: This is mostly because my Facebook Messenger is littered with people asking what MLM I’m in… So I’m going to bite a little bit. Just to be clear, this is NOT a pitch-fest. If you don’t want to be pitched, that’s fine! Just don’t check it out. Just keep enjoying the blog.