What can Ilana Wechsler offer that courses and agencies can’t? [02:43]

With all the people Ilana helps with traffic, these are the areas she’s seen them get stuck… [06:35]

People ask a lot of questions concerning paid traffic - here are some of them. [08:25]

When you have the capacity to understand numbers and to communicate, these are the sort of things you may wind up talking about. [11:29]

Stuff can go wrong with new ad accounts - Ilana talks about the fixes. [14:25]

Ever hear of UTM parameters? You probably have and don’t realize how powerful they are. [20:20]

Different traffic objectives require different kinds of campaign treatment. [23:28]

What creatives do and don’t work? [26:30]

When you’ve put in the effort and the conversions don’t materialize… [31:10]

Ilana discusses how to avoid one of her pet hates. [34:39]