Giftology My interview with John Ruhlin discussing the power of giving. Enjoy! Guest Bio. John went from farm boy to the greatest sellers in Cutco’s 68-year history by understanding the value of gift-giving and relationships. John will tell you, “how you love and treat people will open more doors than you can imagine.” John learnt the principles of generosity from “Attorney Paul,” and started selling the largest deals in Cutco’s history. Not only was he gifting knives but he was being asked to speak on stages around the country to teach sales and marketing teams how to build relationships in unconventional ways. Ruhlin Group started in 2000 and quickly broadened gifting options and strategies, but many of the original principles never changed. Knowing how and when to give gifts is just as important as what to gift. These minor details have been tested and proven over a decade to bring a guaranteed “wow” to any industry from financial services to manufacturing widgets. John and his company work with many large companies across a vast array of fields teaching them how to incorporate a gift-giving strategy into their business to grow their success. In this interview, John shares the principles and ideas behind gift-giving.