SEO in 2008 was both easier and harder. Today testing plays a key role in success. [02:16]

Just because Coca-Cola has a billboard doesn’t mean you need one. [05:18]

This works well for so-and-so - maybe you should give it a try. [07:22]

How’s that lead magnet strategy working for you? [08:56]

How you begin your article could impact your ranking. [10:24]

Does region affect SEO at all? [12:22]

This is how you can test without endangering your entire site. [15:20]

If it doesn’t work, can you put everything back? [18:05]

Switching domains was a calculated risk that’s worked for James. Here’s why. [20:01]