The Irresistible Marketing Pod

#93 How To Convey Expertise with Shaté Hayes

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If your About page is just a bullet point list of your qualifications, you’re leaving money on the table.

 

In this episode, Shaté Hayes, founder & CEO of Career Steward, Inc., shares practical tips for taking radical ownership of your story and sharing it so powerfully, it blasts open opportunities.

 

You’ll learn:

 

🖋️ How to convey expertise- ethically

🖋️ How to identify the strongest parts of your story to share in your marketing

🖋️ How to use data to combat your imposter syndrome

🖋️ Why negative self-talk can sink your messaging

🖋️ How to get better stories

🖋️ How to message through a major career (and identity) change



Clear your opportunity blocks!

🍓Check out Shaté’s free resource to help clear opportunity blocks, take action, and love your work again.

Follow Shaté

🍓careersteward.co

🍓LinkedIn

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The Irresistible Marketing PodBy Isa Gautschi, The Marketing Confidence Cheerleader & owner of M.Isa Messaging