Real life examples of marketing so powerful, so radical, so inclusive- it profitably changed the tides of public opinion and norms.

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https://thehoneypop.com/2025/02/20/5-ways-rihannas-brand-fenty-revolutionized-the-beauty-industry/

https://www.vogue.co.uk/beauty/article/rihanna-fenty-beauty-diversity 

https://www.bbc.com/news/newsbeat-58084543 

https://www.elle.com/beauty/makeup-skin-care/a20967710/makeup-companies-40-foundation-shades-fenty-beauty-influence/

https://www.forbes.com/sites/maddieberg/2021/08/04/fentys-fortune-rihanna-is-now-officially-a-billionaire/ 

https://www.livemint.com/companies/fenty-beauty-rihanna-celebrity-beauty-brand-has-highest-valuation-its-not-hailey-bieber-rhode-selena-gomez-rare-beauty-11748530254494.html 

https://girlsunited.essence.com/feedback/news/savage-x-fenty-show/

https://www.buzzfeednews.com/article/ellendurney/victorias-secret-accused-of-copying-rihanna-savage-fenty

https://www.cnn.com/2020/02/21/business/rise-and-fall-of-victorias-secret

https://www.economist.com/business/2025/06/19/victorias-secret-is-struggling-to-reinvent-itself

https://girlsunited.essence.com/feedback/news/rihannas-savage-x-fenty-lingerie-line/

https://www.forbes.com/sites/korihale/2021/02/16/rihannas-savage-x-fenty-reaches-1-billion-valuation-in-lingerie-equity/

https://www.nytimes.com/2018/05/05/business/patagonia-trump-bears-ears.html

https://www.outsideonline.com/outdoor-adventure/environment/big-business-resist?scope=anon

https://www.gq.com/story/patagonia-trump-lawsuit-sales-uptick

https://www.nytimes.com/2022/09/14/climate/patagonia-climate-philanthropy-chouinard.html

https://www.patagonia.com/ownership/

https://eelp.law.harvard.edu/tracker/president-biden-signed-executive-orders-restoring-boundaries-of-bears-ears-and-grand-staircase-escalante-monuments/

https://www.nrdc.org/court-battles/nrdc-et-v-trump-bears-ears

https://www.businessinsider.com/jpmorgan-costco-keeping-dei-despite-trump-executive-orders-2025-1

https://www.diversityresources.com/dei-backlash-or-commitment-what-costco-and-target-reveal/

https://www.marketwatch.com/story/costco-managed-another-month-of-sales-growth-in-april-but-it-marks-a-slowdown-from-march-118d4069

https://www.stlamerican.com/news/national-news/target-sales-down-after-dropping-dei-initiatives

https://www.usatoday.com/story/money/2025/03/05/target-fast-40-day-boycott/81592119007/

https://www.oregonlive.com/portland/2018/06/fifty_licks_ice_cream_truck.html

https://www.wweek.com/promotions/2024/07/23/2024-best-of-portland-readers-poll-food/

https://www.unstereotypealliance.org/en/resources/the-business-case-for-inclusive-advertising

https://www.unwomen.org/en/news-stories/press-release/2024/09/new-research-proves-that-inclusive-advertising-boosts-sales-and-brand-value

https://blog.hubspot.com/marketing/inclusive-marketing

If your About page is just a bullet point list of your qualifications, you’re leaving money on the table.

In this episode, Shaté Hayes, founder & CEO of Career Steward, Inc., shares practical tips for taking radical ownership of your story and sharing it so powerfully, it blasts open opportunities.

You’ll learn:

🖋️ How to convey expertise- ethically

🖋️ How to identify the strongest parts of your story to share in your marketing

🖋️ How to use data to combat your imposter syndrome

🖋️ Why negative self-talk can sink your messaging

🖋️ How to get better stories

🖋️ How to message through a major career (and identity) change

🍓Check out Shaté’s free resource to help clear opportunity blocks, take action, and love your work again.

🍓careersteward.co

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Expecting instant results often betrays a lack of understanding of your buyer’s journey. Here’s why measuring too early will lead you to misinterpret your data.

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Coaching is great when it strengthens your ability to trust yourself and your judgement. It’s amazing when it clarifies your wants and needs and expands your capacity to advocate for them. It’s mind-blowing and world changing when it smashes through perceived barriers and limits and empowers you to dream bigger, want more, and believe in your worthiness to receive abundantly.

🍓Marketing Through Fear of Visibility: How To Emotionally Afford the Cost of Being seen on April 29, 2025

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Wrong question. Right question: why are you afraid of selling?

🍓Marketing Through Fear of Visibility: How To Emotionally Afford the Cost of Being seen on April 29, 2025

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Many new entrepreneurs make the mistake of waiting to get help until they see profit… But help is what gets them TO profit faster.

🍓Marketing Through Fear of Visibility: How To Emotionally Afford the Cost of Being seen on April 29, 2025

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Defensive marketing doesn’t sell… because you’re speaking to YOUR doubts about your work & sending out “I don’t trust the value of my work!” vibes to potential clients.

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Your work has ripple effects. Every time your marketing touches one person enough to share it with their people, new people are brought into your world. Your next sale is so much closer than you think it is. If you need some encouragement in your entrepreneurship journey, listen to this.

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Are you expecting yourself to “just get over” an emotional reaction that is blocking you from effectively marketing your business? A block you were deeply conditioned to have through lots of painful reinforcement over the years?

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The more you actually talk to your aligned customers, the better your marketing gets. Plus, it’s WAY EASIER to close a new client over an actual conversation than it is to over DMs alone.

🍓 Pick my marketing brain over a ☕ Zoom Coffee ☕

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