Behind the Design

93. How to Create a Luxury Client Experience + Increase Client Retention Leading to Higher Profitability in Your Business


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In the early years of owning my own design studio I felt very unorganized – my workflows weren’t clear, projects would drag on, clients would take control and I would spend more time on marketing to attract more clients than focusing on the clients I had already landed. I quickly went from the excitement of launching my business to paralyzing overwhelm. 

It wasn’t until I switched my focus to elevating my client experience and design process that I was able to nurture my current clients and perfect their experience – and guess what happened next? I started to see REAL results in my business.

Enhancing my workflows and the internal structure of my business allowed me to give my clients what they actually needed – quality support and quicker turn-around times, which also provided me with minimized scope creeps and increased profits. 

So what does an elevated client experience look like? Let’s dive into it.

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Behind the DesignBy Olivia Austin

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