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 In this episode, we sit down with John Baylor, the unmistakable voice of Nebraska volleyball, former actor, longtime broadcaster, and recently named Sportscaster of the Year, for a conversation about the state he proudly calls home. Beyond the microphone, John is also the founder of the OnToCollege test preparation program, reflecting his passion for education and helping young people succeed. We talk about his remarkable career, the moments that have defined Husker volleyball, and why he believes Nebraska is the most beautiful state in the country. 

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In this episode we sit down with Morgan Bonifas, a young entrepreneur from Hamilton County, Nebraska whose business journey began at just three years old and continues to grow today. What started as an early spark for selling and creating eventually blossomed into Morgan’s Mums & More, a thriving seasonal business she launched while still in high school. From learning the intricacies of planting and pinching to navigating sales and customer demand, Morgan has cultivated more than just beautiful fall flowers—she’s built real-world business experience. Now a student at the University of Nebraska–Lincoln and enrolled in the Engler Agribusiness Entrepreneurship Program, she continues to run and expand her operation while pursuing her education, proving that with vision and grit, you’re never too young—or too busy—to grow something remarkable. 

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In this episode, we sit down with Hannah Klitz, founder and owner of Oak Barn Beef, to explore how she built a nationwide direct-to-consumer beef business from the ground up while still in college. Hannah shares the story behind Oak Barn Beef, the challenges of navigating logistics, branding, and growth, and why transparency and quality are at the heart of everything she does. From shipping beef to all 50 states to educating consumers about where their food comes from, this conversation offers an inside look at modern ag entrepreneurship and the mindset it takes to turn a small idea into a meaningful, scalable business. 

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In this episode of 93: The Podcast, we sit down with Lance Atwater, a second-generation Nebraska farmer and leader in the Nebraska Farm Bureau, to talk about what it takes to build a future in agriculture today. Lance shares how he balances the demands of farming with being a husband and a dad, while also stepping up as a leader in agricultural organizations. He reflects on the importance of building strong relationships—on the farm, in the industry, and in the community—and how those connections shape long-term success. From relying on GPS as the one piece of technology he can’t farm without to describing Nebraska in one word—unique—Lance offers a thoughtful look at modern agriculture and the people making it happen. 

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In this episode, we sit down with the legendary Chuck Schroeder, a leader who has worn many hats across an eclectic and influential career. From serving as Nebraska’s Director of Agriculture to leading the National Cattlemen’s Beef Association, preserving the Western way of life at the National Cowboy and Western Heritage Museum, and helping shape the future of rural communities through the Rural Futures Institute, Chuck has spent decades at the intersection of ag policy and culture. Now, he’s taken on a new role--the role of an artist--exploring familiar faces and landscapes through a different medium. This conversation traces the common threads running through his work and reflects on leadership, reinvention, and what it means to keep creating new chapters in a life well lived.  

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 Nebraska agriculture is more than an industry—it’s a community. In this episode, we talk with Bryce Doeschot of the Rural Radio Network and KRVN radio about the importance of agricultural broadcasting, rural storytelling, and building community across Nebraska. Learn how Nebraska radio continues to serve as a trusted voice for farmers, ranchers, and rural families, keeping Nebraska connected. 

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In this episode, we explore the role, history, and future of the Nebraska Brand Committee amid recent scrutiny. Featuring Executive Director Don Arp and Committee Chair Duane Gangwish, the conversation examines why cattle branding remains central to Nebraska’s beef industry, how the Committee carries out its enforcement and inspection duties, and what recent calls for reform would mean for producers. The episode also discusses a December 2025 Wall Street Journal article that brought national attention to Nebraska’s brand system, addressing misconceptions, modernization efforts, and the balance between tradition and regulation in a changing agricultural landscape. 

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In this episode we visit with fourth-generation Nebraska rancher Adam Sawyer of A&B Cattle near Bassett to explore what it means to build a future by staying true to your roots. Adam shares how he and his wife are raising the fifth generation on their family ranch, producing some of the nation’s best Angus genetics through hard work, thoughtful stewardship, and real-world ranching principles. From the Nebraska Sandhills to the values of family, community, and giving back, this episode is a thoughtful conversation about legacy, resilience, and why the simple life is a Nebraska value worth preserving. 

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In this episode, we sit down with Brad Wilkins and his daughter Libby Wilkins to explore leadership across generations. Brad runs Pride Grain near Ainsworth and serves his community as a local school board leader, while Libby is a senior at the University of Nebraska–Lincoln, serving as student body president and a member of the University of Nebraska Board of Regents. 

Though their leadership roles look different, both are guided by the same values—family, agriculture, hard work, and doing things the right way. Together, they share how those principles shape their approach to leadership, decision-making, and service, from rural Nebraska to a major university campus.

This conversation offers a thoughtful look at how leadership is learned, lived, and passed on—and why staying rooted in your values matters, no matter where you lead.

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This episode features a conversation with Craig and Jody Haythorn of the historic Haythorn Land & Cattle Co., a now sixth-generation family operation rooted in Nebraska’s Sandhills since 1884. Craig and Jody share the story of how the ranch began, the traditions passed down through generations, and what it takes to steward a working ranch today. From their influential role in the American Quarter Horse world to balancing modern operations with deep family values, the Haythorns offer an authentic look at ranch life, resilience, and legacy—why stories like theirs continue to resonate with audiences drawn to the enduring spirit of the American West.