Snacking has changed the way people think about meals, sometimes as a meal replacement. Shoppers want healthy options they can trust from authentic brands. Produce is the bridge into center store. Success favors brands positioned to meet shopper's needs.

At the end of this episode I offer advice to help solve my guests bottleneck - your bottleneck. This weeks bottleneck: finding your ideal customer - how to increase distribution and grow sales

This episode's FREE download

Your brand's selling story is the cornerstone of all effective business building strategies. Learn How To Get Your Brand On The Shelf and What Retailers REALLY Want. This Is Your Roadmap To Success. 

CLICK HERE TO GAIN INSTANT ACCESS TO MY FREE TURNKEY SALES STORY STRATEGIES COURSE

Today's story is about a small innovative organic brand that's working hard to change the way that retailers think about organic snacks. In fact, one of the best parts of the story that you're really going to like, is how they're bridging the gap from the perimeter of the store where people first walk in to the center of the store, where your products probably reside. The produce section is where consumers first start beginning experimenting with organic. It's where consumers that are new to organic begin to develop that trust and that relationship with those products. More importantly, produce is the gateway into the center of the store.

Produce is also where a lot of retailers try to differentiate themselves from the competition. It's where they want to stand out from the crowd. Most retailers stake their identity on their produce section, who they are, the value that they offer to their consumers, et cetera. Fresh, healthy, organic produce that consumers can trust, that they can rely on for good, high quality every day of the week. This is one of the primary reasons why their produce section is the first thing you see as soon as you walk into the store.

In addition, produce is the one category within every retail store that helps them defend against the online threat. Consumers don't yet trust online retailers to select their produce. They want to do it themselves. Today, we share a lot of great stories and anecdotes about how Made in Nature's working hard to redefine the category and help the retailer understand the value of being able to leverage their product to drive sales into center store. We also discuss helping the retailers understand that the way consumers eat foods today are very different. We snack a lot more than we ever have before. Instead of three squares a day, most consumers eat one or two meals and then backfill their day with a lot of different snacks. These snacking occasions create a unique opportunity for retailers to drive traffic into the store and help differentiate them by providing a healthy variety of snacks that consumers want.

This episode's FREE downloadable guide

Want an unfair competitive advantage? 

Take the 30 Days To Prosperity Challenge to master the brand-building skills and strategies required to give your brand a substantial and sustainable competitive edge. Stop Using the same cookie-cutter tactics your competitors rely on. RetailSolved.com/30daychallenge

FREE Trade Promotion ROI Calculator: 

RetailSolved.com/PromotionROI

Download the show notes here:

RetailSolved.com/session93