In this episode, we chat with Dawn Boulware, VP of Social and Environmental Responsibility at Taos Ski Valley, the only B Corp-certified ski resort in the world. Dawn shares the fascinating history of Taos, from its founding by Ernie Blake in 1955 to its transformation under current ownership. We discuss the unique community and cultural heritage of Taos, the challenges of running a sustainable ski resort, and the importance of authentic purpose in business.

Learn how Dawn created her role, spearheaded Taos’s sustainability efforts, and achieved B Corp certification. We explore everything from geothermal heating and renewable diesel to supporting local businesses and balancing environmental impact with customer experience. Dawn also highlights the power of connection, community, and action to drive meaningful change in the ski industry and beyond.

If you're ready to learn how to ski responsibly, embrace local culture, and be inspired by a leader committed to doing business for good, this episode is for you. Tune in and discover why Taos Ski Valley is more than just a ski resort—it’s a movement.