Do you know what your nonprofit or ministry's unique differentiators are? What will make you stand out in the crowd? Unfortunately, it's not enough to just be doing "good" in the world nowadays. You have to be specific, find your niche and communicate it with excellence. In this minicast, we're talking about how to identify what it is that you HAVE to communicate to your potential nonprofit donors in order to make a splash. If you haven't done this as an organization, you can't miss this conversation.