Pat Helmers is a start up sales professional, Host of the Sales Babble Podcast and founder of Habanero Media. Listen in as he shares some amazing techniques for sales professionals. S.O.R.T. is a method of questioning that Pat utilizes to deeply listen to the needs of his customers. Pat says "A transactional view of life is a view of dead ends". Buyers are searching for leaders, success can be found in the service of others. Please listen, follow and share this episode with others.

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