In this conversation, John Azoni discusses the challenges and strategies of video content creation in higher education. He emphasizes the importance of a unified video strategy, intentional content creation, and the concept of 'going long to go short' to maximize engagement and meet institutional goals. Azoni also highlights the need to empower non-professionals in video production to enhance content quality and reach.

Key Takeaways:

• ​​Colleges often struggle with a scattered approach to video content.
• Intentional content creation is crucial for meeting institutional goals.
• Filming for posterity can lead to wasted resources.
• Short form video is essential for engagement on social media.
• Transforming events into engaging content can maximize impact.