In this episode, podcast marketing expert Ana Xavier shares insights on podcast analytics. She emphasizes that downloads are not the only metric to consider and highlights the importance of looking at themes and connecting points in your episodes.

Ana also discusses the significance of the first 30 to 60 seconds of an episode, the impact of episode length on consumption rate, and the value of referencing other episodes. She also addresses the recent news about Spotify and IAB non-certified data.

Overall, Ana encourages podcasters to be aware of their analytics and use them to make informed decisions for their content and potential sponsorships.

Connect with Ana Xavier:

Website thepodcastspace.com

Instagram.com/thepodcastspace

YouTube https://www.youtube.com/@thepodcastspace

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