Have you ever wondered what it takes to build a successful business from the ground up?

Download my FREE YouTube for Podcasters Guide here: https://www.focusandbloomstudios.com/youtubeforpodcastersguide

Join Yesenia Bocanegra for a special milestone episode as she celebrates a decade of Focus and Bloom Studios and our 100th podcast episode! In this episode, Yesenia, your video podcast and content creation coach, reflects on the incredible journey from year one to year ten.

📸 Year 1: Starting a business in a new town, the hustle to become a well-known fashion photographer, and the importance of starting even before you're ready.

💍 Year 5: Transitioning from fashion to wedding photography, achieving financial goals, and the pivotal decision to leave a 9-to-5 job.

🎙️ Year 10: Embracing new roles as a brand photographer and video podcast coach, adapting to the pandemic, and continuously growing the business.

📒Read the Episode Show Notes

https://www.focusandbloomstudios.com/shownotes/episode100

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My Favorite Podcast, Video, and Photo Gear for Content Creation*

https://kit.co/focusandbloom

My Favorite Tools & Resources for Entrepreneurs*

https://www.focusandbloomstudios.com/toolsandresources

*Some of these are affiliate links in which I may receive a small commission from purchases made.

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TIMESTAMPS

00:00 Celebrating 100 episodes and 10 years in business

01:00 What I did in Year 1 while being new in town and starting a business

02:30 What motivated me to start

02:53 Start before you're ready

03:17 Find your people

03:43 Ask for help

09:30 If something "isn't working..."

10:26 The power of systems and workflows

10:48 Be open for continuous improvement

10:57 Pivoting twice and moving away from photography

12:03 Saying No

12:31 Know your purpose

12:44 My mindset since starting

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Subscribe to the Focus & Bloom Podcast

YouTube: https://www.youtube.com/@focusandbloom/podcasts

Apple Podcasts/Spotify: https://link.chtbl.com/L6nM_t6a

Checkout the Show notes of The Focus & Bloom Podcast

https://www.focusandbloomstudios.com/shownotes

//////////////////////////////////////////////////

Here’s How you can work with me:

FREE YouTube for Podcasters Guide here:

https://www.focusandbloomstudios.com/youtubeforpodcastersguide

Book a Podcast Content Power Hour: https://www.focusandbloomstudios.com/coaching

Checkout my Podcast Production Services: https://www.focusandbloomstudios.com/creativeservices

Shop my templates:

https://www.focusandbloomstudios.com/thefocusbloomshop

//////////////////////////////////////////////////

What other types of videos would you like to see and learn from in this channel?

//////////////////////////////////////////////////

Stay Connected:

IG: https://www.instagram.com/focusandbloomstudios/

#focusandbloomstudios #yeseniabocanegra #videopodcast #podcasttips

Boost your podcast downloads with these 8 trend-spotting tips!

Download my FREE YouTube for Podcasters Guide here: https://www.focusandbloomstudios.com/youtubeforpodcastersguide

Discover how to find trends within your podcast content to boost downloads and grow your audience! In this episode, Yesenia shares 8 actionable tips for identifying trends in your own podcast. Learn how to analyze episode performance, track listener feedback, identify popular guests, spot audience demographic patterns, review search queries and keywords, monitor social media engagement, experiment with new ideas, and stay updated with industry news. Tune in to uncover valuable insights that will help you tailor your content to resonate better with your listeners and drive podcast growth.

📒Read the Episode Show Notes

https://www.focusandbloomstudios.com/shownotes/episode99

//////////////////////////////////////////////////

My Favorite Podcast, Video, and Photo Gear for Content Creation*

https://kit.co/focusandbloom

My Favorite Tools & Resources for Entrepreneurs*

https://www.focusandbloomstudios.com/toolsandresources

*Some of these are affiliate links in which I may receive a small commission from purchases made.

//////////////////////////////////////////////////

TIMESTAMPS

00:00 Intro

00:29 Thoughts behind Pivoting Content in your Podcast

01:55Analyze Episode Performance

02:49 Track Listener Feedback

03:19 Identify Popular Guests or Contributors

04:40 Spot Patterns in Audience Demographics

05:28 Review Search Queries and Keywords

05:48 Monitor Social Media Engagement

06:48 Experiment and Measure Results

07:17 Stay Up-to-Date with Industry News

//////////////////////////////////////////////////

Subscribe to the Focus & Bloom Podcast

YouTube: https://www.youtube.com/@focusandbloom/podcasts

Apple Podcasts/Spotify: https://link.chtbl.com/L6nM_t6a

Checkout the Show notes of The Focus & Bloom Podcast

https://www.focusandbloomstudios.com/shownotes

//////////////////////////////////////////////////

Here’s How you can work with me:

FREE YouTube for Podcasters Guide here:

https://www.focusandbloomstudios.com/youtubeforpodcastersguide

Book a Podcast Content Power Hour: https://www.focusandbloomstudios.com/coaching

Checkout my Podcast Production Services: https://www.focusandbloomstudios.com/creativeservices

Shop my templates:

https://www.focusandbloomstudios.com/thefocusbloomshop

//////////////////////////////////////////////////

What other types of videos would you like to see and learn from in this channel?

//////////////////////////////////////////////////

Stay Connected:

IG: https://www.instagram.com/focusandbloomstudios/

#focusandbloomstudios #yeseniabocanegra #videopodcast #podcasttips

Stay consistent with your podcast content even when you're running short on time.

Download my FREE YouTube for Podcasters Guide here: https://www.focusandbloomstudios.com/youtubeforpodcastersguide

In this episode, Yesenia Bocanegra shares five strategies for creating content when you're short on time. These strategies help you stay consistent in creating and sharing valuable content. Yesenia also provides a bonus tip for when you're really short on time. By implementing these strategies, you can effectively create content even when you're pressed for time.

📒Read the Episode Show Notes

https://www.focusandbloompodcast.com

//////////////////////////////////////////////////

My Favorite Podcast, Video, and Photo Gear for Content Creation*

https://kit.co/focusandbloom

My Favorite Tools & Resources for Entrepreneurs*

https://www.focusandbloomstudios.com/toolsandresources

*Some of these are affiliate links in which I may receive a small commission from purchases made.

//////////////////////////////////////////////////

TIMESTAMPS

00:00 Intro

00:28 Plan ahead

01:17 Batch Record

01:50 Micro-Episodes

02:10 Recycle and Repurpose

03:17 Guest Interviews

03:53 Bonus Content Creation Tip

//////////////////////////////////////////////////

Subscribe to the Focus & Bloom Podcast

YouTube: https://www.youtube.com/@focusandbloom/podcasts

Apple Podcasts/Spotify: https://link.chtbl.com/L6nM_t6a

Checkout the Show notes of The Focus & Bloom Podcast

https://www.focusandbloomstudios.com/shownotes

//////////////////////////////////////////////////

Here’s How you can work with me:

FREE YouTube for Podcasters Guide here:

https://www.focusandbloomstudios.com/youtubeforpodcastersguide

Book a Podcast Content Power Hour: https://www.focusandbloomstudios.com/coaching

Checkout my Podcast Production Services: https://www.focusandbloomstudios.com/creativeservices

Shop my templates:

https://www.focusandbloomstudios.com/thefocusbloomshop

//////////////////////////////////////////////////

What other types of videos would you like to see and learn from in this channel?

//////////////////////////////////////////////////

Stay Connected:

IG: https://www.instagram.com/focusandbloomstudios/

#focusandbloomstudios #yeseniabocanegra #videopodcast #podcasttips

Imagine turning your podcast into a powerful tool to land speaking gigs!

Download my YouTube Strategies for Podcasters Presentation

https://www.focusandbloomstudios.com/empoweredpodcasting

If you have an urge to communicate a message, teach something, did you know that your podcast could be a tool to help you become a speaker?

I want to share with you 5 tips to help you pitch yourself as a speaker using your podcast and my experience from my first time speaking as a podcaster at the Empowered Podcasting Conference.

📒Read the Episode Show Notes

https://www.focusandbloomstudios.com/shownotes/episode97

//////////////////////////////////////////////////

My Favorite Podcast, Video, and Photo Gear for Content Creation*

https://kit.co/focusandbloom

My Favorite Tools & Resources for Entrepreneurs*

https://www.focusandbloomstudios.com/toolsandresources

*Some of these are affiliate links in which I may receive a small commission from purchases made.

//////////////////////////////////////////////////

TIMESTAMPS

00:00 Intro

01:03 Empowered Podcasting Conference

01:23 Setting the intention for your podcast

05:00 Share your expertise

05:30 Get Visible!

05:52 Research Speaking Opportunities

06:15 Tailor your speaking proposal

06:40 The most important thing to do

My affirmation:

I am comfindent, capable and worthy!

¡Dale que tu puedes! (YOU GOT THIS!)

Recomended Episodes:

Podcasting Essentials Mini Series:

https://player.captivate.fm/collection/2e4a7f26-da29-42d5-8a6b-589cdb98c61c

Unveiling the Truth Behind Podcast Analytics with Ana Xavier | Ep 94:

https://player.captivate.fm/episode/dccc56f9-291e-4007-a3e5-0582b04a276b

//////////////////////////////////////////////////

Subscribe to the Focus & Bloom Podcast

YouTube: https://www.youtube.com/@focusandbloom/podcasts

Apple Podcasts/Spotify: https://link.chtbl.com/L6nM_t6a

Checkout the Show notes of The Focus & Bloom Podcast

https://www.focusandbloomstudios.com/shownotes

//////////////////////////////////////////////////

Here’s How you can work with me:

FREE YouTube for Podcasters Guide here:

https://www.focusandbloomstudios.com/youtubeforpodcastersguide

Book a Podcast Content Power Hour: https://www.focusandbloomstudios.com/coaching

Checkout my Podcast Production Services: https://www.focusandbloomstudios.com/creativeservices

Shop my templates:

https://www.focusandbloomstudios.com/thefocusbloomshop

//////////////////////////////////////////////////

What other types of episodes would you like to see and learn from in this channel?

//////////////////////////////////////////////////

Stay Connected:

IG: https://www.instagram.com/focusandbloomstudios/

#focusandbloomstudios #yeseniabocanegra #videopodcast #podcasttips

How can you work less and achieve more in your business?

Download my FREE YouTube for Podcasters Guide here: https://www.focusandbloomstudios.com/youtubeforpodcastersguide

In this episode, Yesenia Bocanegra shares her experience of transitioning from a five-day work week to a four-day work week while still maintaining productivity. She provides several strategies for maximizing productivity and reducing work hours, including identifying key tasks, delegating tasks, automating processes, and setting boundaries.

📒Read the Episode Show Notes

https://www.focusandbloompodcast.com/shownotes/ep96

//////////////////////////////////////////////////

My Favorite Podcast, Video, and Photo Gear for Content Creation*

https://kit.co/focusandbloom

My Favorite Tools & Resources for Entrepreneurs*

https://www.focusandbloomstudios.com/toolsandresources

*Some of these are affiliate links in which I may receive a small commission from purchases made.

//////////////////////////////////////////////////

TIMESTAMPS

00:00 Transitioning to a Four-Day Work Week

01:14 Identifying Key Tasks

03:08 Automating Processes

08:19 Setting Schedules and Boundaries

06:39 Prioritizing Free Time

07:19 Focusing on Quality Work

//////////////////////////////////////////////////

Subscribe to the Focus & Bloom Podcast

YouTube: https://www.youtube.com/@focusandbloom/podcasts

Apple Podcasts/Spotify: https://link.chtbl.com/L6nM_t6a

Checkout the Show notes of The Focus & Bloom Podcast

https://www.focusandbloomstudios.com/shownotes

//////////////////////////////////////////////////

Here’s How you can work with me:

FREE YouTube for Podcasters Guide here:

https://www.focusandbloomstudios.com/youtubeforpodcastersguide

Book a Podcast Content Power Hour: https://www.focusandbloomstudios.com/coaching

Checkout my Podcast Production Services: https://www.focusandbloomstudios.com/creativeservices

Shop my templates:

https://www.focusandbloomstudios.com/thefocusbloomshop

//////////////////////////////////////////////////

What other types of episodes would you like to hear and learn from in this channel?

//////////////////////////////////////////////////

Stay Connected:

IG: https://www.instagram.com/focusandbloomstudios/

#focusandbloomstudios #yeseniabocanegra #videopodcast #podcasttips #productivity

In today's episode we dive into ways to create additional streams of income for photographers with guest Aubrey Westlund.

Aubrey is a business mentor and consultant for creative entrepreneurs. She helps photographers and designers lighten their workload, transition away from client work, and build multiple streams of income, including passive income, into their business. All so they can build a life of more ease and creative freedom!

In this episode we discuss:

00:00 Intro

03:33 What is stock photography and how can you get started selling stock photography?

06:00 Finding Stock Photography Agencies

10:21 How can stock make room for more creativity in your business?

12:53 What can you do to simplify the process of adding multiple streams of income?

20:53 Pivoting your business

Connect with Aubrey:

https://www.aubreywestlund.com/

Getting ready to launch and need help?

Checkout my Podcast Strategy Sessions

Need help to stay consistent with your podcast production?

Checkout my Podcast Production Services

Learn from me (Free resources)*

Video Podcast Launch Guide

Favorite Tools and Resources for Businesses and Content Creators*

https://kit.co/focusandbloom

*I may receive a small commission from purchases made.

SHOP MY TEMPLATES AND COURSES

FOLLOW ALONG:

INSTAGRAM @focusandbloomstudios

In this episode, podcast marketing expert Ana Xavier shares insights on podcast analytics. She emphasizes that downloads are not the only metric to consider and highlights the importance of looking at themes and connecting points in your episodes.

Ana also discusses the significance of the first 30 to 60 seconds of an episode, the impact of episode length on consumption rate, and the value of referencing other episodes. She also addresses the recent news about Spotify and IAB non-certified data.

Overall, Ana encourages podcasters to be aware of their analytics and use them to make informed decisions for their content and potential sponsorships.

Connect with Ana Xavier:

Website thepodcastspace.com

Instagram.com/thepodcastspace

YouTube https://www.youtube.com/@thepodcastspace

Getting ready to launch and need help?

Checkout my Podcast Strategy Sessions

Need help to stay consistent with your podcast production?

Checkout my Podcast Production Services

Learn from me (Free resources)*

Video Podcast Launch Guide

Favorite Tools and Resources for Businesses and Content Creators*

https://kit.co/focusandbloom

*I may receive a small commission from purchases made.

SHOP MY TEMPLATES AND COURSES

FOLLOW ALONG:

INSTAGRAM @focusandbloomstudios

In this episode, Yesenia Bocanegra shares 10 essential growth strategies for podcasters, covering topics such as interactive content creation, monetization, effective storytelling techniques, cross promotion opportunities, diversified content formats, community building, SEO optimization, consistent branding, data-driven decision making, and continuous learning and improvement.

00:00 Introduction

00:57 Monetization Strategies

03:19 Cross Promotion and Collaboration

03:44 Diversified Content Formats

04:40 Community Building

05:05 SEO Optimization

08:27 Consistent Branding

09:24 Data-Driven Decision Making

10:20 Continuous Learning and Improvement

Getting ready to launch and need help?

Checkout my Podcast Strategy Sessions

Need help to stay consistent with your podcast production?

Checkout my Podcast Production Services

Learn from me (Free resources)*

Video Podcast Launch Guide

Favorite Tools and Resources for Businesses and Content Creators*

https://kit.co/focusandbloom

*I may receive a small commission from purchases made.

SHOP MY TEMPLATES AND COURSES

FOLLOW ALONG:

INSTAGRAM @focusandbloomstudios

Crafting a compelling podcast trailer is a strategic process that can significantly impact your podcast's success. It's important to integrate trailer creation into the overall podcast launch strategy, ensuring alignment with the content, branding, and objectives. In this episode Yesenia shares 5 strategies to help you craft a compelling podcast trailer and answers the age old question of whether or not you should include your podcast trailer in every episode.

00:00 Intro

01:20 Pre-Launch Planning Phase

01:46 Understanding the Target Audience

02:17 The Art of Storytelling

02:56 Multi-Channel Promotion

03:31 Optimization

04:48 Should you include your podcast trailer in each episode?

Getting ready to launch and need help?

Checkout my Podcast Strategy Sessions

Need help to stay consistent with your podcast production?

Checkout my Podcast Production Services

Learn from me (Free resources)*

Video Podcast Launch Guide

Favorite Tools and Resources for Businesses and Content Creators*

https://kit.co/focusandbloom

*I may receive a small commission from purchases made.

SHOP MY TEMPLATES AND COURSES

FOLLOW ALONG:

INSTAGRAM @focusandbloomstudios

Wondering how to streamline your podcast production while keeping your audience engaged?

Download my FREE YouTube for Podcasters Guide here: https://www.focusandbloomstudios.com/youtubeforpodcastersguide

Creating content can be time-consuming, but having solid workflows and systems is key to successful content creation. This episode kicks off a mini-series on podcasting essentials, sharing strategies to maximize podcast production. Shorter episodes can help gauge audience interest and engagement, while also accommodating busy schedules. Outsourcing editing and establishing a consistent workflow are important for streamlining the production process. Batch recording and leveraging automation can save time and improve focus. If you need help creating a workflow, coaching sessions are available.

📒Read the Episode Show Notes

https://www.focusandbloompodcast.com

//////////////////////////////////////////////////

My Favorite Podcast, Video, and Photo Gear for Content Creation*

https://kit.co/focusandbloom

My Favorite Tools & Resources for Entrepreneurs*

https://www.focusandbloomstudios.com/toolsandresources

*Some of these are affiliate links in which I may receive a small commission from purchases made.

//////////////////////////////////////////////////

🕒 TIMESTAMPS

00:00 Intro Maximizing Podcast Production with Workflows and Systems

01:27 The Benefits of Shorter Episodes

03:19 Saving Time and Improving Focus with Batch Recording and Automation

//////////////////////////////////////////////////

Subscribe to the Focus & Bloom Podcast

YouTube: https://www.youtube.com/@focusandbloom/podcasts

Apple Podcasts/Spotify: https://link.chtbl.com/L6nM_t6a

Checkout the Show notes of The Focus & Bloom Podcast

https://www.focusandbloomstudios.com/shownotes

//////////////////////////////////////////////////

Here’s How you can work with me:

FREE YouTube for Podcasters Guide here: https://www.focusandbloomstudios.com/youtubeforpodcastersguide

Book a Podcast Content Power Hour: https://www.focusandbloomstudios.com/coaching

Checkout my Podcast Production Services: https://www.focusandbloomstudios.com/creativeservices

Shop my templates:

https://www.focusandbloomstudios.com/thefocusbloomshop

//////////////////////////////////////////////////

What other types of content would you like to hear and learn from in this podcast?

//////////////////////////////////////////////////

Stay Connected:

IG: https://www.instagram.com/focusandbloomstudios/

#focusandbloomstudios #yeseniabocanegra #videopodcast #podcasttips