In this episode of The Self-Employed Life, I had the pleasure of interviewing Mark Herschberg, an expert in content marketing and creator of the Brain Bump app. We delved into the evolution of content consumption, emphasizing the shift towards non-linear content. Mark highlighted the importance of understanding human behavior in content creation and marketing. We discussed the impact of AI on content creation and the need for a zero trust world to combat misinformation. Mark explained how the Brain Bump app addresses the disconnect between learning and application by providing spaced repetition of key ideas. The app benefits both users and content creators by delivering timely and branded content. Overall, the episode explored the changing landscape of content marketing and the role of technology in enhancing content consumption.

Mark is the author of The Career Toolkit, Essential Skills for Success That No One Taught You and creator of the Brain Bump app. Educated at MIT, Mark has spent his career launching and fixing new ventures at startups, Fortune 500s, and academia. He’s developed new software languages, online marketplaces, new authentication systems, and tracked criminals and terrorists on the dark web. Mark helped create the Undergraduate Practice Opportunities Program, MIT’s Career Success Accelerator, where he’s taught for over twenty years. Mark also serves on the board of the non-profit Plant a Million Corals.

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Everything you need can all be found at jeffreyshaw.com. 

Mark Herschberg, thank you so much for being here!

Remember, you might be in business FOR yourself but you are not in business BY yourself.

Be your best self. Be proud and keep changing the world.

Guest Contact –

• https://www.thecareertoolkitbook.com

• Mark Herschberg on LinkedIn (@hershey)

Contact Jeffrey –

• SelfEmployedNewsletter.com

• JeffreyShaw.com

• Books by Jeffrey Shaw

• Business Coaching for Entrepreneurs

• Watch my TEDx LincolnSquare video and please share!

Valuable Resources–

• The Self-Employed Business Institute You know you're really good at what you do. You're talented, you have a skill set. The problem is you're probably in a field where there is no business education. This is common amongst self-employed people! And, there's no business education out there for us! You also know that being self-employed is unique and you need better strategies, coaching, support, and accountability. The Self-Employed Business Institute, a five-month online education is exactly what you need. Check it out!

• Take The Self-Employed Assessment! Ever feel like you're all over the place? Or frustrated it seems like you have everything you need for your business success but it's somehow not coming together? Take this short quiz to discover the biggest hidden gap that’s keeping you from having a thriving Self-Employed Ecosystem. You’ll find out what part of your business needs attention and you'll also get a few laser-focused insights to help you start closing that gap.

• Have Your Website Brand Message Reviewed! Is your website speaking the right LINGO of your ideal customers? Having reviewed hundreds of websites, I can tell you 98% of websites are not. Fill out the simple LINGO Review application and I'll take a look at your website. I'll email you a few suggestions to improve your brand message to attract more of your ideal customers. Fill out the application today and let's get your business speaking the right LINGO!

Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life (May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.