What is Judgement Day in terms of business? This is what this podcast episode is about. [02:20]

Some people have a lot of excuses not to buy. Is it worth trying to turn them around? [03:58]

Here’s how you can increase the likelihood that prospect will buy… [05:55]

When it comes to your offer, you can never be too clear about what the customer is getting. [07:52]

What makes an offer outrageous? Trevor lays down some definitions. [12:27]

To make an outrageous offer, you need to know what kind of numbers you’re working with. [21:00]

Just getting a customer back to your store can open a lot of possibilities. [22:52]

Take a page or two out of James’s Mercedes-Benz playbook. [32:51]

Outrageous offers also sell shoes. [37:03]

Very often it’s the copy that makes a difference. [43:07]