Small marketing budget? Competitive market? There’s hope. Ilana is here to throw out a lifeline. [02:00]

For most people, the choice of where to market first is one of two major platforms. [04:13]

Google is bigger that people typically realize. Here’s what you need to know about the search giant. [05:18]

Sometimes Facebook is the better option. Here are some instances… [09:36]

Where you end up can be very different from where you started, but you’ve got to begin somewhere. [13:28]

Online success for any business, says Ilana, comes down to three things…. [15:06]

In a competitive market, first thing is, how do you get in front of your target customer? [16:21]

This is where you go in with crosshairs, not a shotgun. [22:05]

Have you seen this presentation? You should. [24:56]

There are various sniper strategies you can adopt. [25:57]