Before John’s company became Kleq, it was 10XPRO. Here’s the story behind that. [01:29]

When you’re just releasing a brand new product, how important is the name? And what are the considerations? [03:26]

A brand doesn’t last a while without some sort of evolution - what does this do to its name? [06:43]

When a big telco edged in on James’s company name, this is how it played out… [08:39]

What have been the results of James and John’s rebrandings? [10:09]

Having been through the process of name change, John has some technical tips to share. [14:48]

If you want to preserve SEO rankings and URLs, this is what you can do… [17:15]