In this episode of the InNOLEvation® Mindset podcast, host Mark McNees interviews G Williams, the founder and CEO of Grove Creative. G discusses Grove Creative's upcoming 10-year anniversary, the firm's growth journey, and its recent recognition as one of the Jim Moran Institute's 30 fastest-growing companies. The conversation delves into the evolution of Grove Creative from a small freelancing operation to a full-service creative marketing firm. G shares insights on adapting to industry changes, particularly the impact of AI and influencer marketing, and emphasizes the importance of continuous education and maintaining a strong company culture. The episode also highlights G's experience with the Jim Moran Institute and offers valuable advice for entrepreneurs on building their brand. Tune in to gain valuable knowledge on marketing trends, business growth, and entrepreneurial success!

00:00 Introduction and Guest Welcome

00:56 Overview of Grove Creative

01:46 Celebrating 10 Years of Success

03:57 Adapting to Industry Changes

05:29 The Rise of AI in Marketing

09:10 Influencer Marketing Evolution

11:46 Podcasting as a Marketing Tool

13:56 Navigating Social Media Trends

21:50 Challenges with SEO and Privacy Laws

26:26 Advice for Aspiring Entrepreneurs

30:44 The Evolution of Client Base

31:18 Transition to Full-Service Agency

33:28 Rebranding and Marketing Advice

34:28 Ideal Clients and Business Strategy

39:08 Involvement with Jim Moran Institute

41:49 Challenges and Lessons Learned

52:46 Closing Thoughts and Advice