Most landscaping companies have core values. 

They’re written down. They sound good. But they’re not actually showing up in day-to-day behavior. 

In this episode, Katy sits down with Claire Goldman of R&R Landscaping to talk about how they turned their core values into something their team actually uses—every single day. 

Together, they unpack how R&R, with the help of Script, built an internal brand called TROAD and what it took to go from eye rolls and skepticism… to full team buy-in. 

You’ll learn: 

If your team isn’t fully aligned—or your core values feel more like decoration than direction—this episode will show you what to do instead.