One of our clients sent a high-end look book in March. Homeowners were still scanning the QR code in November. Eight months. One mail drop. That's not luck — that's what strategic direct mail does for high-end landscaping companies.

In this episode, Katy Doss breaks down why direct mail remains one of the most powerful — and most misunderstood — marketing tools for design/build and estate management companies. Yes, it's a real investment. And when it's done strategically, it pays off.

You'll learn:

If you've tried direct mail and written it off — or if you've been meaning to add it to your strategy and haven't pulled the trigger — this episode gives you the full picture of how to do it right.

Download the free companion resource, The High-End Landscaping Direct Mail Playbook, at scriptmarketingco.com/resources.

You've been burned before. Or you're worried you will be. Either way, before you hand your budget and your brand over to a marketing firm, you need to ask the right questions — and most people don't. 

In this milestone 100th episode, Katy Doss walks you through the most important questions to ask any marketing firm before you sign a contract. This isn't a pitch for Script. It's an honest framework for evaluating any firm — including the ones that aren't the right fit. 

You'll learn: 

Plus: a free Marketing Firm Evaluation Worksheet with even more questions to bring to your next discovery call. 

This is the episode to share with any landscaping owner who's thinking about hiring marketing help — or who's nervous about trusting someone with their business again. 

Download the free worksheet at scriptmarketingco.com/resources. 

Struggling to find good crew members? The answer might be somewhere you haven't looked yet. In this episode, Katy Doss makes the case for why TikTok — yes, TikTok — could be one of the best recruiting tools a landscaping business owner has right now. 

TikTok isn't a client acquisition channel for landscapers. But it is where a huge chunk of your potential hires are spending their time — and with the right content strategy, you can make your company impossible to ignore. 

In this episode, you'll learn: 

If you've been skeptical about TikTok, this episode will change how you think about it. You don't need to dance. You don't need a production budget. You just need to show up. 

Grab the free guide — Getting Started on TikTok for Landscaping Business Owners — at scriptmarketingco.com/resources. 

Most landscaping businesses think they know who their ideal client is. 

But "homeowners in nice neighborhoods" isn't an Ideal Client Profile. It's a starting point — and stopping there is costing you. 

In this episode of The Landscaping Growth Script, Katy Doss breaks down what an Ideal Client Profile actually is, why demographics alone aren't enough, and — most importantly — what to do with one once it exists. 

Because the real value of an ICP isn't building it. 

It's using it. 

You'll learn: 

If your marketing feels generic, your consultations feel hit-or-miss, or you keep attracting clients who aren't quite the right fit — this episode will show you why, and exactly what to do about it. 

Download the free Ideal Client Profile Worksheet at scriptmarketingco.com/resources to build yours in one focused sitting. 

Hiring a dedicated salesperson feels like the natural next step for a growing landscaping business. 

But here’s the problem—most companies hire a salesperson expecting results to improve… and when they don’t, they assume they hired the wrong person. 

In this episode of The Landscaping Growth Script, Katy breaks down why that’s usually not the case. 

Because the issue isn’t just who you hired—it’s how your business is set up to support them. 

You’ll learn: 

If you’ve hired a salesperson and aren’t seeing the results you expected—or you’re thinking about adding one—this episode will help you avoid a common (and expensive) mistake. 

Because a salesperson doesn’t fix a weak system. 

They expose it. 

Bad reviews are part of running a landscaping business—but not all bad reviews are the same.

In this episode of The Landscaping Growth Script, Katy Doss breaks down the three types of bad reviews you’re most likely to encounter and, more importantly, how to respond to each one without making the situation worse.

Because here’s the reality: most business owners either get defensive, over-explain, or avoid responding altogether—and all three can hurt your reputation more than the review itself.

Inside this episode, you’ll learn:

If you’ve ever read a review and thought, “That’s not what happened at all,” this episode will help you take a step back, respond strategically, and protect your reputation in the process.

And if you want the exact wording for responses, we’ve created a free downloadable guide with templates you can use right away.

You can grab that at scriptmarketingco.com/resources.

Most landscaping companies have core values. 

They’re written down. They sound good. But they’re not actually showing up in day-to-day behavior. 

In this episode, Katy sits down with Claire Goldman of R&R Landscaping to talk about how they turned their core values into something their team actually uses—every single day. 

Together, they unpack how R&R, with the help of Script, built an internal brand called TROAD and what it took to go from eye rolls and skepticism… to full team buy-in. 

You’ll learn: 

If your team isn’t fully aligned—or your core values feel more like decoration than direction—this episode will show you what to do instead. 

The way homeowners search for landscaping companies is evolving - and it’s happening faster than most people realize. 

More and more potential clients are skipping traditional Google searches and turning to AI tools like ChatGPT, Copilot, and others to ask detailed questions and get direct recommendations. That shift means your business doesn’t just need to rank anymore - it needs to be understood and trusted enough to be recommended. 

In this episode of The Landscaping Growth Script, Katy Doss introduces Generative Engine Optimization (GEO) and explains how it differs from traditional SEO. Then she walks through 7 actionable strategies landscaping companies can implement right now to better position their business for AI-driven search. 

You’ll learn how to: 

If you want to stay competitive, attract better clients, and make sure your business shows up in the next generation of search, this episode will give you a clear place to start. 

Biophilic design is everywhere in the landscaping industry right now, but here’s the problem: it’s not helping most companies sell better projects. 

Not because it’s a bad concept, but because it’s not being translated into something homeowners actually care about. 

In this episode of The Landscaping Growth Script, Katy Doss breaks down why “feeling better at home” is one of the most powerful—and most overlooked—selling strategies in landscaping. 

You’ll learn how to take a concept like biophilic design and turn it into messaging that: 

If you’ve ever felt like your designs are thoughtful - but your marketing and sales conversations aren’t reflecting that value - this episode will show you exactly how to close that gap. 

Because at the end of the day, you’re not just building landscapes. 

You’re helping people enjoy their home in a way they haven’t before - and that’s what actually sells. 

What kind of ROI should you actually expect from marketing in a landscaping business? 

It’s one of the most common questions - and one of the most misunderstood. 

In this episode, we break down what marketing ROI really looks like in design/build and maintenance companies, why it doesn’t show up the way most owners expect, and how to evaluate it in a way that actually makes sense for this industry. 

We walk through: 

If you’ve ever felt like your marketing is working - but you can’t clearly connect it to revenue - this episode will give you the clarity you’ve been missing. 

Download The Landscaping ROI Tracker here.