Get Sh!t Done

#95: How to Create A Successful Co-Founder Relationship (Phoebe Yu & Kat Dey, ettitude)

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Phoebe Yu is the Founder & CEO of ettitude, award-winning material science and lifestyle company with the mission to dramatically reduce the harmful environmental impact of textiles. Prior to ettitude, she founded two international trading and sourcing companies.


Kat Dey is the Co-Founder and President of ettitude and previously the Co-Founder and Co-CEO of Try The World, an online destination for authentic specialty foods from around the world. She was also named as one of the 35 NYC tech people to watch.


Here's what you're going to learn from these founders:

  • How they developed a healthy co-founder relationship.
  • How they experimented with unique marketing strategies in the beginning which allowed them to acquire 10,000 new customers.
  • How they were able to initially fund the company with a ton of alternative solutions.

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