On this very special episode, Gary and Shekar welcome Paul V. McEnroe, author of THE BARCODE: How a Team Created One of the World's Most Ubiquitous Technologies and a retail pioneer. The inventor of the barcode joins The Retail Perch for a riveting discussion. Paul explains his story in Ohio and his path to creating such an important part of our daily lives. They discuss his journey, the introduction of the barcode to the retail industry in the 1980s, and much more.