02:15 - A million dollars a year was not something Nils foresaw in his future just 12 months ago.

04:20 - James’s guest has been playing the long business game, and you can trace his milestones on the podcast.

07:54 - Nils is a highly participative presence on James’s weekly call. Here’s what keeps him showing up and asking questions.

10:10 - Having a repeatable business machine can seem like magic, but it takes work to build.

11:49 - If you want a successful business, you don’t focus on the product - you focus on the outcomes.

13:02 - What happens in vagueness, stays in vagueness. Here’s how you clear things up.

16:11 - How do you get people a result before they sign up with you?

19:07 - The B2B environment comes with its own set of challenges.

22:56 - What does Nils bring to the table that’s gotten him so far in so little time?

25:38 - This is what Nils’s business machine looks like now.

28:37 - What does this episode’s guest look for in a business coach?