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$953 for one lead from a commercial water cooler company. Multiple agencies had failed to fix it.

Claire explains why maximise conversions fails without conversion data, how broad match keywords attracted domestic consumers instead of business buyers, and what the actual fix looked like.

She breaks down why a $50 countertop water cooler search and a $2,000 commercial installation search need completely different campaigns — and why Google will always take the cheap route if you let it.

https://www.clairejarrett.com/

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