Is this where Google advertising is headed? James and Ilana look at the new PMax feature. [01:19]

This is what Performance Max is and what it promises. [02:57]

PMax has some good things going for it, and here’s who can most benefit… [04:20]

On the flip side, these marketers are best to pass on the new feature… [06:16]

Just as with any good things, there are negatives. [08:27]

E-commerce folks, you could already be running an upgrade - better check. [11:41]

First of all, you need good tracking and structure. [12:25]

This is why you must have a video in your campaign. [14:27]

You need to create really good audiences, and Ilana helps with this. [15:49]

Negative keywords are a critical tool that many marketers overlook. [17:00]

What is ROAS, and how much of it are you looking to make? [18:08]