Just do as I say! How often did you hear that from your mother? Today we're going to hear a lot of the phrases your mother used to say, and surprisingly how valuable marketing lessons can be extracted from that motherly advice to grow our businesses.

Chad Pollitt, a decorated veteran of Operation Iraqi Freedom and former Army Commander, is VP of Audience and Co-founder of Relevance, a digital magazine, agency-events company dedicated to content strategy, promotion and marketing

He’s also an Adjunct Professor of Internet Marketing at the Indiana University Kelley School of Business. Chad is a Top 20 CMO Influencer and a member of a Forbes Top 100 list. He consistently serves by creating innovative content that solves real problems!