In this episode, Bennett Maxwell and Gregg Majewski deep dive into the history and vision of Craveworthy Brands, exploring the unique franchise model that emphasizes franchisee success, innovative co-branding strategies, and effective marketing techniques. Gregg shares his extensive experience in the food industry, particularly his journey with Jimmy John's, and how those lessons are being applied to create a supportive and profitable environment for franchisees at Craveworthy. The discussion highlights the importance of building a competitive culture and leveraging economies of scale to enhance profitability. In this conversation, Bennett Maxwell and Gregg Majewski discuss various aspects of franchising, marketing strategies, and community engagement. They explore how Craveworthy is leveraging innovative marketing techniques to enhance brand awareness and drive sales. The importance of purpose-driven business and community involvement is emphasized, showcasing how these elements resonate with franchisees. Additionally, they explain the potential of franchising as a means to achieve generational wealth.

Website: Craveworthybrands.com/

Instagram: instagram.com/greggmajewski/

Linkedin: linkedin.com/in/greggmajewski/

Instagram: @bennettmaxwell35

LinkedIn: linkedin.com/in/bennett-maxwell-703717126/

Apple Podcasts: https://shorturl.at/bjozA

Spotify: https://shorturl.at/klE37