In this episode, I sit down with Brigham Dallas, Founder & CEO of Hello Sugar and Hello Skin, who’s on a mission to reshape the beauty franchise landscape, one door at a time. With 150 open locations, recognition as one of Entrepreneur Magazine’s Top 8 Emerging Brands, and a business model that builds 8 new units every month, Brigham is showing what’s possible when innovation meets execution.

We explore how Hello Sugar is making franchising low-risk, tech-powered, and wildly scalable, with franchisees launching in small suites, leveraging automated AI and marketing systems, and growing into full-fledged flagship locations. Plus, we get into the launch of Hello Skin, the brand's sister concept focused on facial longevity and making advanced skincare affordable for everyone.

We talk about:

🔥 How Hello Sugar is scaling fast, with solid economics and deep support

🔥 Why franchisees are thriving with no beauty background

🔥 The tech and AI systems behind their explosive growth

🔥 How the freemium model drives loyalty and recurring revenue

🔥 Why Hello Skin is the next big wave in democratized beauty

Whether you’re a franchise hopeful, investor, or simply obsessed with what’s next in beauty and wellness, this episode will open your eyes to the power of systems, strategy, and serving well.

Connect with Brigham Dallas

Website: https://franchise.hellosugar.salon

Connect with Bennett

Instagram: @bennettmaxwell35

LinkedIn: linkedin.com/in/bennett-maxwell-703717126/

Subscribe to Deeper Than Dough

Apple Podcasts: https://shorturl.at/bjozA

Spotify: https://shorturl.at/klE37

In this episode, I sit down with Eric, founder of Optic-Kleer, one of the fastest-growing windshield replacement franchises in the world. From his roots in the UK Air Force to leading a franchise empire that spans both the UK and the US, Eric’s journey is all about impact, innovation, and helping others win.

We unpack how Optic-Kleer capitalized on ADAS technology, how the brand empowers franchisees to earn from day one, and why support and systems beat solo hustling every time. If you’re exploring franchise ownership or looking for your next business move, this one’s packed with gems.

We talk about:

🔥 How Eric built a franchise model that scales fast and supports deep

🔥 Why ADAS is a game changer for profit margins in the auto industry

🔥 How franchisees are earning $220K+ with a mobile-first model

🔥 The kind of people who thrive as Optic-Kleer owners

🔥 Why Eric finds his purpose in helping others build their business

Whether you're dreaming about franchising, growing your portfolio, or searching for a business with real infrastructure and heart, this is a conversation you don’t want to miss.

Website: www.Optic-Kleer.com

Instagram: @bennettmaxwell35

LinkedIn: linkedin.com/in/bennett-maxwell-703717126/

Apple Podcasts: https://shorturl.at/bjozA

Spotify: https://shorturl.at/klE37

In this episode, I sit down with Christian Brindle, an entrepreneur who started in the insurance game at 21 and now runs a multi-business operation that spans Medicare, consulting, lead gen, and agent training.

Christian’s story is part family legacy, part business blueprint. He’s built real infrastructure that allows him to grow and unplug, something most founders talk about but rarely pull off. We dive into how he did it, and what it takes to build something that doesn’t burn you out.

We talk about:

🔥 How Christian scaled from a one-man shop to an insurance empire

🔥 Why infrastructure, not hustle is the key to sustainable growth

🔥 How AI is reshaping the insurance and consulting space

🔥 What he learned buying out his dad’s agency and helping him retire

🔥 Why time blocking and boundaries matter more than ever

This episode is for anyone building a business while trying to protect their peace. Whether you're deep in entrepreneurship, running a family business, or trying to figure out how to grow without losing yourself, this one’s worth the listen.

Facebook: facebook.com/christian.brindle.1

Instagram: @christianbrindle

Linkedin: linkedin.com/in/christian-brindle-a4411ab4/

Youtube: youtube.com/@christianbrindle/

Twitter: x.com/CBrindle0

Instagram: @bennettmaxwell35

LinkedIn: linkedin.com/in/bennett-maxwell-703717126/

Apple Podcasts: https://shorturl.at/bjozA

Spotify: https://shorturl.at/klE37

In this episode of Deeper Than Dough, Bennett Maxwell sits down with Brad Davis, the founder of Roxberry, a thriving smoothie and acai bowl franchise that has quickly become a go-to for health-conscious consumers. With over 20 locations and plans for expansion, Roxberry offers a unique perspective on building a successful business from the ground up.

Brad shares his journey from co-founding Zuka Juice and selling it to Jamba, to launching Roxberry in 2008, and how the brand has grown over the years. He dives into the challenges of finding the right location, building a simple yet scalable business model, and navigating the ups and downs of franchising. We also discuss the importance of quality ingredients, the rise of health-conscious eating, and how Roxberry’s commitment to innovation keeps the brand ahead of the competition.

Whether you’re a potential franchisee or an entrepreneur looking to grow your business, Brad’s insights offer invaluable lessons. He reveals how he’s helped franchisees achieve success with the right systems, mindset, and approach to community building.

Linkedin: www.linkedin.com/in/braddavis3

Instagram: @bennettmaxwell35

LinkedIn: linkedin.com/in/bennett-maxwell-703717126/

Apple Podcasts: https://shorturl.at/bjozA

Spotify: https://shorturl.at/klE37

In this episode, I sit down with Neal Courtney, CEO of Cookie Cutters Haircuts for Kids, and a guy who’s spent 25 years navigating the franchise world from the ground up. Neal went from franchisee to CEO, and now leads a national brand built on making haircut day stress-free, fun, and believe it or not, something families actually look forward to.

We talk about:

🔥 How Cookie Cutters became a needs-based business that’s stood the test of time

🔥 What really makes a franchise location successful (hint: it’s not just the product)

🔥 The biggest staffing challenges post-COVID—and how franchisees can prepare

🔥 The kind of marketing support franchisees actually get

🔥 And the one non-negotiable trait Neal looks for in a franchise partner

This episode is packed with real talk around what it takes to run a business that’s both profitable and meaningful. If you're exploring franchising, service-based businesses, or just want to build something that gives back, this one's worth the listen.

Instagram: @bennettmaxwell35

LinkedIn: linkedin.com/in/bennett-maxwell-703717126

Apple Podcasts: https://shorturl.at/bjozA

Spotify: https://shorturl.at/klE37

In this episode, Bennett sits down with Zach Tanner, founder of Painter Bros and FM Flow. At just 19, Zach launched a small painting business that he grew into a 50-unit national franchise, landing contracts with Walmart, Home Depot, and other Fortune 500 companies. But Zach didn’t stop at franchising. He saw firsthand what the service industry was missing—and built FM Flow, a SaaS platform now transforming how service pros manage leads, operations, and profit.

The real story behind scaling Painter Bros from a single location to $8.4 million in annual revenue.

How Zach secured national accounts and why most franchises never get there.

The hardest mindset shift franchisees face (and how the best overcome it).

Why gross profit numbers can be deceiving—and what franchisees should really focus on.

How FM Flow is helping small service businesses earn more and operate smarter.

The #1 trait Zach looks for in franchise partners—and who shouldn’t buy a franchise.

Whether you're considering franchising, scaling a business, or building tech in a traditional industry, this episode delivers rare insights from someone who’s done all three.

www.linkedin.com/in/zach-tanner-32322a161/

Instagram: @bennettmaxwell35

LinkedIn: linkedin.com/in/bennett-maxwell-703717126

Apple Podcasts: https://shorturl.at/bjozA

Spotify: https://shorturl.at/klE37

What if success isn’t something you chase — but something you choose?

In this episode of Deeper Than Dough, Bennett Maxwell sits down with Rich Walker — serial entrepreneur and CEO of Quick — for a raw, insightful conversation on aligning business with personal values, and why leadership in the age of AI starts from the inside out.

Rich shares stories from his early entrepreneurial days (yes, at 12), lessons from navigating the ups and downs of building companies, and how purpose has been the north star in his business journey. From AI’s impact on leadership to choosing happiness as a mindset, this episode goes deep on what really drives long-term success — and fulfillment.

They also explore how today’s founders can use AI not just to scale their businesses, but to grow personally, stay aligned, and build in a way that actually feels meaningful.

If you’re curious about what’s next in business and what it means to lead from values, this one’s for you.

Email: [email protected]

Website: https://www.quickforms.com

Linkedin: https://www.linkedin.com/in/quikformsceo

Book: "It's My Life! I Can Change If I Want To" - http://amzn.to/iKPWK0

Instagram: @bennettmaxwell35

LinkedIn: linkedin.com/in/bennett-maxwell-703717126

Apple Podcasts: https://shorturl.at/bjozA

Spotify: https://shorturl.at/klE37

In this episode of Deeper Than Dough, Bennett Maxwell sits down with Alex Raymond, founder of the Conscious Entrepreneur Summit and host of the Conscious Entrepreneur Podcast. Alex opens up about the hidden struggles many entrepreneurs face — from burnout and imposter syndrome to the pressure to constantly "earn" success through suffering.

Together, Bennett and Alex unpack the four "inner demons" that often sabotage founders from the inside out: burnout, imposter syndrome, upper limiting beliefs, and the struggle mindset. Alex shares why so many high achievers feel like they’re stuck in a loop of comparison and quiet stress, and how breaking free starts with shifting the way we think, not working harder.

They also dive into the power of intuition, mindfulness, and learning to build a business that supports your well-being — not one that drains it.

If you've ever felt like you're running fast but not getting anywhere, this episode is a wake-up call worth listening to.

https://consciousentrepreneur.us/

https://www.linkedin.com/in/afraymond/

 Instagram: @bennettmaxwell35

 LinkedIn: linkedin.com/in/bennett-maxwell-703717126/

 Apple Podcasts: https://shorturl.at/bjozA

 Spotify: https://shorturl.at/klE37

In this episode of Deeper Than Dough, Bennett Maxwell welcomes Larry Sprung, founder of Mitlin Financial and host of the Mitlin Money Mindset podcast. Larry shares his journey in wealth management, revealing how his perspective on success has evolved over the years.

He opens up about the tragic loss of his brother-in-law to suicide and how that experience shaped his mission to raise awareness and support mental health initiatives — ultimately raising nearly $2 million in his brother-in-law's honor. Larry also dives into the challenges and rewards of working alongside his wife in their business, how he shifted his mindset to embrace authenticity on social media, and why helping clients focus on joy — not just money — has made all the difference.

From redefining success to managing mental well-being, this episode is packed with powerful insights for entrepreneurs, parents, and anyone striving for a more meaningful life.

Larry Sprung, CFP®

larrysprung.com

https://www.linkedin.com/in/lawrencesprung/

https://x.com/Lawrence_Sprung

https://www.facebook.com/lawrencesprung/

https://www.instagram.com/larry_sprung/

Mitlin Money Mindset®

mitlinmoneymindset.com

Mitlin Financial, Inc®

Financial Planning Made Personal

https://www.amazon.com/dp/B0BYGXFG2TDownload The JOY and

Productivity Journal for FREE

https://mitlin.us/JOYjournal

Connect with Bennett

Instagram: @bennettmaxwell35

LinkedIn: linkedin.com/in/bennett-maxwell-703717126/

Spotify: https://shorturl.at/klE37

Ever wonder how to break free from financial constraints and fund your business without wrecking your personal credit? Herman Dolce Jr., founder of Bella Sloan Enterprises, joins Deeper Than Dough to share his journey from social work to financial literacy expert, helping entrepreneurs secure funding and build business credit the right way.

Bennett and Herman dive into:

✅ The power of business credit (and why personal credit won’t cut it)

✅ How to properly structure your business for funding success

✅ Why mentorship is the ultimate shortcut to wealth

✅ The biggest mistakes entrepreneurs make when trying to scale

✅ How Herman overcame personal loss while running a massive conference

If you’re ready to stop playing small and start funding your dreams like a pro, this episode is packed with practical strategies and hard-earned wisdom you don’t want to miss.

Instagram & TikTok: @Haitian_CEO

YouTube: Bella Sloan Enterprises

Website: bellasloanenterprises.com

Instagram: https://www.instagram.com/haitian_ceo/?hl=en

Youtube: https://www.youtube.com/playlist?list=PLm5x_13fKCyYzeTOCJsrmZXmDIfzEcSBx

LinkedIn: https://www.linkedin.com/in/herman-dolce/

LinkedIn: linkedin.com/in/bennett-maxwell-703717126/

Spotify: https://shorturl.at/klE37

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