In this episode of Deeper Than Dough, we welcome Kristen McAlister, a seasoned business leader with 15 years of experience in helping companies grow wisely. Watch Kristen and Bennett discuss the often overlooked intersection of personal values and business goals, and how finding that sweet spot can lead to greater joy and fulfillment.  They also explore common problems business owners face, like a lack of clear vision and getting stuck in day-to-day operations. Learn how to define success on your own terms, the importance of self-awareness and delegation, and tips for balancing work and life as an entrepreneur. Plus, hear Kristen's unique perspective on the entrepreneurial mindset of Gen Alpha!

Linkedin: https://www.linkedin.com/in/kristenmcalister/

Website: kristenmcalister.com & Ceriusexecutives.com

Instagram: @bennettmaxwell35

LinkedIn: linkedin.com/in/bennett-maxwell-703717126/

Apple Podcasts: https://shorturl.at/bjozA

Spotify: https://shorturl.at/klE37

In this episode, Bennett Maxwell chats with Russ Warner, CEO of Ghost Longboards, a custom clear longboard company from Pleasant Grove, Utah. Russ talks about how he turned his love for skating into a thriving business, starting with a homemade plexiglass board from his neighbor.

Hear how a viral TikTok video brought in thousands of orders overnight, leading to a whirlwind of production chaos, pop-up workstations in his house, and a crash course in scaling fast during COVID. Russ also shares valuable lessons on launching a business, adapting to customer needs, and the importance of hard work.

If you’re curious about longboards or just love hearing real stories of building a business from scratch, this episode is a must-listen.

Website: www.ghostboards.com

Email: [email protected]

Instagram: @bennettmaxwell35

LinkedIn: linkedin.com/in/bennett-maxwell-703717126/

Apple Podcasts: https://shorturl.at/bjozA

Spotify: https://shorturl.at/klE37

In this episode, host Bennett Maxwell sits down with Alastair Sanderson, CEO of Operio Group, who went from dropping out of school at 17 to leading a $100M global manufacturing business with 12 locations and 250 employees. They discuss Alastair’s unconventional rise, hard-earned leadership lessons, balancing intense work sprints with family, and why true success is about more than just numbers. Plus, they dive into the million-dollar question: “Would you choose the cash if it cost your happiness?”

Tune in for an honest conversation about entrepreneurship, resilience, and finding purpose beyond profit.

Linkedin: https://www.linkedin.com/in/alastair-s-7755b0140/

Instagram: @bennettmaxwell35

LinkedIn: linkedin.com/in/bennett-maxwell-703717126/

Apple Podcasts: https://shorturl.at/bjozA

Spotify: https://shorturl.at/klE37

In this episode of Deeper Than Dough, host Bennett Maxwell sits down with Stormi Banks, a certified grant writer and dynamic leader in business development, who has helped small businesses secure over $18 million in grants. They dive into the world of business grants, debunking myths and navigating the complexities of funding. Stormi shares insights on the role of personal identity in business, the importance of mental health for entrepreneurs, and keys to building a supportive company culture. Whether you're an aspiring entrepreneur or seasoned business owner, this conversation is packed with actionable advice and inspiration.

Email: [email protected]

Instagram: https://www.instagram.com/stormibanks_/

Company: Pink Print Firm

Website: pinkprintfirm.com

Instagram: @bennettmaxwell35

LinkedIn: linkedin.com/in/bennett-maxwell-703717126/

Apple Podcasts: https://shorturl.at/bjozA

Spotify: https://shorturl.at/klE37

Please like and subscribe to never miss a weekly episode!

In this episode of Deeper Than Dough, Bennett Maxwell dives into the incredible world of Glo Tanning with its visionary leader, Onyi Odunukwe. Over 15 years, Onyi has built Glo Tanning into a game-changing franchise that offers a spa-experience and industry-leading financial performance, with average store profits reaching $376,000.

The conversation explores how Glo Tanning’s innovative business model empowers franchisees with unmatched operational support, corporate training, and cutting-edge marketing strategies. Onyi shares insights into the tanning industry's evolution, Glo's focus on premium services at affordable prices, and their dedication to creating generational wealth for franchisees - as well as top tier customer service.

Whether you’re an entrepreneur exploring franchising or simply curious about the secret to Glo Tanning’s success, this episode is packed with valuable insights.

Connect with Onyi:

Linkedin: linkedin.com/in/onyi-odunukwe-b9a87983

Website: Glotanning.com

Instagram: @bennettmaxwell35

LinkedIn: linkedin.com/in/bennett-maxwell-703717126/

Subscribe to Deeper Than Dough

Apple Podcasts: https://shorturl.at/bjozA

Spotify: https://shorturl.at/klE37

In this episode of Deeper Than Dough, Bennett Maxwell, Utkarsh Yadav, and Jagat Parikh introduce you to Sigri Indian BBQ, an exciting new franchise bringing fresh, affordable Indian cuisine to the forefront. Backed by Craveworthy Brands, Sigri combines authentic flavors with innovative operational efficiencies, making it a game-changer in the food industry.

Join us as they chat about the founders' inspiring journey, the power of social media in building brand buzz, and how Craveworthy’s franchising model provides franchisees with unparalleled operational support and growth opportunities. Learn about Sigri's vision for nationwide expansion, the role of community engagement, and the innovative potential of virtual brands to boost revenue. Whether you’re a foodie, a business enthusiast, or curious about franchising, this episode is packed with insights you won’t want to miss!

website: sigribbq.com

Instagram: @Sigri_bbq

Instagram: @bennettmaxwell35

LinkedIn: linkedin.com/in/bennett-maxwell-703717126/

Apple Podcasts: https://shorturl.at/bjozA

Spotify: https://shorturl.at/klE37

Please like and subscribe to never miss a weekly episode! 

In this episode of the Deeper Than Dough podcast, Greg Martin shares his journey from aspiring accountant to M&A advisor and entrepreneur. He discusses the challenges of navigating business failures, the importance of relationships in defining success, and the struggle to find presence in parenting. Greg emphasizes the need for open conversations about failures and offers insights into his life philosophy centered around happiness and fulfillment.

Connect with Greg:

Linkedin: linkedin.com/in/gregmartin416/

Life Time at Work podcast: lifetimeatwork.com

Connect with Bennett:

Instagram: @bennettmaxwell35

LinkedIn: linkedin.com/in/bennett-maxwell-703717126/

Subscribe to Deeper Than Dough

Apple Podcasts: https://shorturl.at/bjozA

Spotify: https://shorturl.at/klE37

Please like and subscribe to never miss a weekly episode! Drop a comment with your favorite takeaways, we would love to hear your thoughts!

This episode of The Deeper Than Dough podcast features Justin Egan, co-founder of Wing It On, sharing his journey from marketing to co-creating a thriving wing franchise. Known for winning 1st place in the "Best Wing Sauce" award three years in a row at the National Wing Festival, Wing It On stands out for its exceptional flavors. Justin discusses their dedication to quality, the value of community connections, and their partnership with Craveworthy Brands. He also dives into franchising opportunities, effective marketing strategies, and the fulfillment of running a food business, highlighting both the potential for growth and the impact of giving back.

WingItOn.com

Linkedin: linkedin.com/in/justinegan

Instagram: @Juttem

Twitter: Just Innovate

Instagram: @bennettmaxwell35

LinkedIn: linkedin.com/in/bennett-maxwell-703717126/

Apple Podcasts: https://shorturl.at/bjozA

Spotify: https://shorturl.at/klE37

In this episode, Bennett Maxwell and Gregg Majewski deep dive into the history and vision of Craveworthy Brands, exploring the unique franchise model that emphasizes franchisee success, innovative co-branding strategies, and effective marketing techniques. Gregg shares his extensive experience in the food industry, particularly his journey with Jimmy John's, and how those lessons are being applied to create a supportive and profitable environment for franchisees at Craveworthy. The discussion highlights the importance of building a competitive culture and leveraging economies of scale to enhance profitability. In this conversation, Bennett Maxwell and Gregg Majewski discuss various aspects of franchising, marketing strategies, and community engagement. They explore how Craveworthy is leveraging innovative marketing techniques to enhance brand awareness and drive sales. The importance of purpose-driven business and community involvement is emphasized, showcasing how these elements resonate with franchisees. Additionally, they explain the potential of franchising as a means to achieve generational wealth.

Website: Craveworthybrands.com/

Instagram: instagram.com/greggmajewski/

Linkedin: linkedin.com/in/greggmajewski/

Instagram: @bennettmaxwell35

LinkedIn: linkedin.com/in/bennett-maxwell-703717126/

Apple Podcasts: https://shorturl.at/bjozA

Spotify: https://shorturl.at/klE37

Join Bennett Maxwell as he sits down with sales expert David Sliman to uncover the deeper meaning behind business development. They discuss building meaningful relationships, adding value through powerful questions, the true essence of sales, and the stages of growth in both personal and professional contexts. With years of experience creating and leading successful sales organizations, David shares actionable insights to elevate your sales strategies and drive revenue growth. Whether you're a seasoned professional or just starting out, this episode is packed with wisdom to transform the way you think about sales and development.

Linkedin: linkedin.com/in/davidslimansalespro/

Website: www.salesproformance.com

Instagram: @bennettmaxwell35

LinkedIn: linkedin.com/in/bennett-maxwell-703717126/

Apple Podcasts: https://shorturl.at/bjozA

Spotify: https://shorturl.at/klE37