Goals are common, and methods of achieving them are a dime a dozen, as well. So why don't people succeed in following through with what they set out to do? Often it's their own brain that sells them out. Here I outline a four-step process that I use with my clients (and myself) to break down a goal, get your brain on board, make sure it's heading in the right direction, and help insulate you from Shiny Object Syndrome. Give it a listen and get your achievement on point!