The Brand Builder Show

96. Growing An 8-Figure Men’s Skincare Brand w/ Kelley Thornton

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Dive into this episode of the Brand Builder Show to hear how Kelley Thornton built men’s skincare brand Tiege Hanley to 8 figures in annual revenue.

Explore Tiege Hanley: https://www.tiege.com/ 

Connect with Kelley on LinkedIn: https://www.linkedin.com/in/kelleythornton-ceo-tiege-hanley/ 

Get our weekly eCom Memo: https://brandbuilderuni.com/newsletter  

Talking Points
  • 00:00 - Introduction to Guest: Kelley Thrornton
  • 02:05 - Introducing the Brand and the Journey So Far
  • 05:02 - Navigating Brand Failures and the Decision to Restart
  • 06:56 - The Motivation Behind a Fresh Start
  • 09:37 - Challenges and Considerations in Bringing on a Partner
  • 14:17 - Ideation, Product Selection, and Initial Development Challenges
  • 22:38 - Maintaining a Premium Brand Image Despite Competitive Pricing
  • 24:04 - Strategies for Launching the First Product
  • 26:35 - Leveraging Partner Audiences and Sales Strategy
  • 29:41 - Implementing Subscriptions as a Business Framework
  • 34:23 - Insights into the Operational Side of the Business
  • 36:49 - Future Plans: Selling the Business and Beyond
  • 40:53 - Closing Thoughts and Insights from Kelley
    • ...more
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    The Brand Builder ShowBy Brand Builder University