Social commerce is fast developing into a sales channel that cannot be ignored by eCommerce brands.
With TikTok Shop in particular picking up a lot of speed, the opportunities to reach new audiences are huge.
So, to talk through this key topic we invited Hannah Wu from live shopping marketplace Lollishop and Stu Conroy from eCommerce agency Highlands.
What opportunities does TikTok Shop presentWill live shopping catch on?How to work with influencersAnd much moreEpisode Links
Learn more about LollishopLearn more about HighlandsAdditional Resources
Get our weekly eCom MemoTalking Points
00:00 - Introduction to Guests: Hannah Wu and Stuart Conroy 01:28 - Stu's eCommerce Background 02:31 - Hannah's eCommerce Journey 03:38 - Explaining Social Commerce 05:06 - The Potential of Social Commerce in Western Markets 08:26 - Exploring TikTok Shop Functionality 10:24 - Collaboration Dynamics with Creators on TikTok 18:13 - TikTok Direct Purchases 21:09 - Any Other Recommended Social Commerce Platform? 22:18 - Staying on Top of Trends in Social Commerce 25:22 - Live Shopping and Its Dynamics 26:43 - Expanding Globally with Social Commerce 27:44 - Exploring Lollishop and Where to Learn More 30:31 - Insights on Future Trends in Social Commerce 36:48 - Where to Connect with Our Guests