The Brand Builder Show

The Brand Builder Show

By Brand Builder UniversityBusinessEntrepreneurship
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The Brand Builder Show episodes

  • 100. Using Audience Testing To Avoid Expensive Mistakes w/ PickFu’s Justin Chen

    Polling your target market for their input on your product and brand development can help save thousands in wasted costs and fast-track your eCommerce growth.

    In this episode, PickFu founder Justin Chen walks us through this key strategy to help you gain crucial insight into your target market’s buying behaviors.

    Try PickFu: https://www.brandbuilderuni.com/go/pickfu (save 50% with code BBU)

    Connect with Justin: https://www.linkedin.com/in/justinchen/  

    Get our weekly eCom Memo: https://brandbuilderuni.com/newsletter 

    Talking Points

    00:00 - Introduction to Guest: Justin Chen

    02:19 - Justin's Background
    04:24 - Understanding Split Testing and Its Significance
    07:56 - Key Stages in Business where Testing can be Useful
    10:20 - Applicability of PickFu Across Various E-commerce Platforms
    11:10 - Ideal Timing for Using PickFu in Business
    16:16 - Testing Brand Assets: Brand Name, Design, Logo
    18:11 - Maximizing PickFu for Improved Conversion Rates
    20:05 - Real-world Examples of Successful Testing Outcomes
    23:47 - PickFu Platform Dynamics: How it Works
    27:59 - Advanced Strategies for Optimal Testing Outcomes
    29:39 - DTC Brands Utilizing Social Media Ad Testing
    30:30 - Exploring PickFu and How to Get Started

    33 min
  • 99. Crushing Influencer Marketing On Amazon w/ Rob Schab

    Driving external traffic to your Amazon product listings can be a big boost to rankings and sales. One of the best ways to drive that traffic is by partnering with influencers and content creators.

    However, the tech to support this marketing channel on Amazon has been seriously lagging… until now. In this episode, we’re joined by Rob Schab from Levanta, a platform dedicated to helping Amazon sellers succeed with influencer marketing. We discuss best practices and growth strategies to help you implement this lucrative traffic source.

    Try Levanta: https://levanta.io/ 

    Connect with Rob: https://www.linkedin.com/in/rob-schab/ 
    Get our weekly eCom Memo: https://brandbuilderuni.com/newsletter  

    Talking Points
    • 00:00 - Introduction to Guest: Rob Schab
    • 01:08 - Rob's Background
    • 03:32 - Key Elements of a Successful Influencer Marketing Strategy for Amazon Sellers
    • 05:50 - Challenges Faced by Amazon Sellers in Adopting New Marketing Strategies
    • 07:53 - Where to Find Influencers for Driving Amazon Traffic
    • 10:50 - Assessing If Influencer Marketing Fits Your Brand and Strategies for Standing Out
    • 13:17 - Product Seeding: Does It Still Work?
    • 14:28 - Addressing Pain Points in Influencer Marketing with Levanta
    • 16:54 - Working Dynamics Between Brands and Influencers through Levanta
    • 20:19 - Determining Compensation Thresholds for Influencers
    • 23:20 - Future Plans and Developments for Levanta
    • 24:27 - Brand's Role in Creative Relationships with Influencers
    • 27:23 - Additional Insights for Driving Influencer Traffic
    • 29:01 - Importance of Regular Communication with Influencers
    • 30:23 - Where to Learn More About Rob and Levanta
    • 33 min
    • 97. Taking An Amazon Business Omnichannel w/ Andrew Maffetone

      Building a successful ecommerce brand should never be about winning on one channel, but instead being everywhere your customers are.

      In this episode of the Brand Builder Show, learn how to take your Amazon business omnichannel with ecommerce growth expert Andrew Maffetone.

      Subscribe to Andrew’s podcast: https://ecommshow.bluetuskr.com/ 

      Learn more about Blue Tuskr: https://www.bluetuskr.com/ Get our weekly eCom Memo: https://brandbuilderuni.com/newsletter

      Talking Points
      • 00:00 - Introduction to Guest: Andrew Maffetone
      • 01:09 - Andrew's eCommerce Background
      • 04:29 - Understanding Omnichannel and Its Benefits for Amazon Sellers
      • 07:04 - Considering the Right Stage for Amazon Sellers to Go Omnichannel
      • 13:55 - Leveraging Amazon Success for Off-Amazon Growth
      • 16:24 - Choosing Between Expanding Channels or Product Lines
      • 19:03 - Approaching Omnichannel Strategy: Paid Ads vs. Organic
      • 22:36 - Exploring Additional Channels Beyond Amazon and Own Website
      • 25:16 - Exploring TikTok Shops
      • 27:58 - Overcoming Challenges in the Omnichannel Journey
      • 34:22 - Final Thoughts on Omnichannel Success
      • 36:53 - Andrew's eCommerce Podcast and Where to Connect
      • 39 min
      • 96. Growing An 8-Figure Men’s Skincare Brand w/ Kelley Thornton

        Dive into this episode of the Brand Builder Show to hear how Kelley Thornton built men’s skincare brand Tiege Hanley to 8 figures in annual revenue.

        Explore Tiege Hanley: https://www.tiege.com/ 

        Connect with Kelley on LinkedIn: https://www.linkedin.com/in/kelleythornton-ceo-tiege-hanley/ 

        Get our weekly eCom Memo: https://brandbuilderuni.com/newsletter  

        Talking Points
        • 00:00 - Introduction to Guest: Kelley Thrornton
        • 02:05 - Introducing the Brand and the Journey So Far
        • 05:02 - Navigating Brand Failures and the Decision to Restart
        • 06:56 - The Motivation Behind a Fresh Start
        • 09:37 - Challenges and Considerations in Bringing on a Partner
        • 14:17 - Ideation, Product Selection, and Initial Development Challenges
        • 22:38 - Maintaining a Premium Brand Image Despite Competitive Pricing
        • 24:04 - Strategies for Launching the First Product
        • 26:35 - Leveraging Partner Audiences and Sales Strategy
        • 29:41 - Implementing Subscriptions as a Business Framework
        • 34:23 - Insights into the Operational Side of the Business
        • 36:49 - Future Plans: Selling the Business and Beyond
        • 40:53 - Closing Thoughts and Insights from Kelley
        • 45 min
        • 95. Using PixelMe To Drive External Traffic To Amazon w/ Clayton Atchison

          Learn how to use PixelMe to drive external traffic to Amazon with Carbon 6’s Clayton Atchison.

          Try PixelMe: https://brandbuilderuni.com/go/pixel-me 

          Get our weekly eCom Memo: https://brandbuilderuni.com/newsletter  

          Talking Points
          • 00:00 - Introduction to Guest: Clayton Atchison
          • 01:04 - Quick Update on Carbon6 and Clayton's Background
          • 04:29 - Exploring What's New with PixelMe
          • 07:11 - Who Should Consider Using PixelMe, and at Which Stage of Their Journey?
          • 09:58 - Live PixelMe Demo
          • 33:26 - What PixelMe Customers Can Expect
          • 34:52 - Positive Impacts of PixelMe on Businesses
          • 42:23 - PixelMe's Suitability for Businesses of Various Sizes
          • 49 min
          • 94. Using Pre-Launch Sales To Fund Early Growth w/ Taylor Sanford

            Learn how Taylor Sanford sold $50k in pre-orders for his backyard game brand.

            Use code BRANDBUILDER to save 15% at https://premierspike.com/ 

            Follow Premier Spike on all socials @premier.spike
            Get our weekly eCom Memo: https://brandbuilderuni.com/newsletter  

            Talking Points
            • 00:00 - Introduction to Guest: Taylor Sanford
            • 00:43 - Taylor's Background in eCommerce
            • 03:44 - Navigating Challenges in a Unique Industry
            • 05:40 - Assessing Product Potential: How to Know It Will Sell
            • 08:46 - Insights into Product Development
            • 11:47 - Timeline: From Product Development to the First Unit on Sale
            • 14:17 - Achieving $50k in Pre-Orders
            • 15:32 - Marketing Strategies for the Product
            • 18:23 - Overcoming Logistics Challenges for European Expansion
            • 22:24 - Expanding Reach and Finding New Customers
            • 25:49 - Collaborating with Influencers and Sponsoring Athletes
            • 31:43 - Advice for New Entrepreneurs
            • 34:15 - Future Plans: What's Next in the Next 12 to 18 Months?
            • 35:53 - Where to Connect with Taylor and Learn More About Premier Spike
            • 38 min
            • 93. The Maniscripting Journal Growth Journey w/ Samantha Kozuch

              Learn how Samantha Kozuch built a thriving eCommerce brand simply by solving problems for her audience.

              Follow Samantha: https://www.instagram.com/samanthakozuch/ 

              Samantha’s podcast: https://podcasts.apple.com/us/podcast/money-mindset-and-manicures-with-samantha-kozuch/id1697694007 

              Learn more about the Maniscripting Journal: https://maniscripting.com/ 

              Get our weekly eCom Memo: https://brandbuilderuni.com/newsletter  

              Talking Points
              • 00:00 - Introduction to Guest: Samantha Kozuch
              • 01:49 - Samantha’s eCommerce Journey
              • 07:38 - Building Confidence for the Launch of Her First Product
              • 11:02 - The Appeal of Physical Products over Digital
              • 14:04 - The Development Journey of Samantha's Journal
              • 17:32 - Dealing with Product Delays
              • 20:19 - Establishing Relationships with Manufacturers
              • 23:37 - Multi-Channel Marketing Strategies for the Product
              • 28:23 - Harnessing the Power of Affiliate Marketing
              • 31:58 - Future Plans: Brand Direction and Personal Involvement
              • 35:34 - Dynamics of Working with a Fiancé as a Business Partner
              • 38:24 - Business Advice from Samantha
              • 40:21 - Where to Connect with Samantha Online
              • 42 min
              • 92. China Alternatives For Product Manufacturing w/ Yulia Blinova

                When it comes to product sourcing, there is a growing demand within the eCommerce community for alternatives to China. Thankfully, the options are growing quickly. 

                In this episode, we’re joined by sourcing expert Yulia Blinova to discuss what those options are and how to best navigate them.

                Learn more about Zignify: https://zignify.net/ 

                Get our weekly eCom Memo: https://brandbuilderuni.com/newsletter

                Talking Points
                • 00:00 - Introduction to Guest: Yulia Blinova
                • 01:09 - Yulia’s Background in Sourcing and eCommerce
                • 06:39 - The Concept of a Hybrid Supply Chain
                • 08:01 - Potential Competitors to China in Global Manufacturing
                • 11:00 - Infrastructure Challenges in Alternative Sourcing Locations
                • 16:05 - Comparing Sourcing Costs: Turkey vs. China
                • 18:17 - Initiating Contact and Finding Quality Suppliers Beyond Alibaba
                • 23:53 - How Many Manufacturers to Approach for Sourcing Worldwide
                • 31:25 - Expert Insights on Balancing Quality and Price in Sourcing
                • 33:16 - Considerations for Annual Contracts with Manufacturers
                • 36:42 - Where to Learn More About Yulia and Zignify
                • 42 min
                • 91. TikTok Shop & Live Shopping Strategies w/ Hannah Wu & Stu Conroy

                  Social commerce is fast developing into a sales channel that cannot be ignored by eCommerce brands.

                  With TikTok Shop in particular picking up a lot of speed, the opportunities to reach new audiences are huge.

                  So, to talk through this key topic we invited Hannah Wu from live shopping marketplace Lollishop and Stu Conroy from eCommerce agency Highlands.

                  We talked about:

                  • What opportunities does TikTok Shop present
                  • Will live shopping catch on?
                  • How to work with influencers
                  • And much more
                  • Enjoy!

                    Episode Links
                    • Learn more about Lollishop
                    • Learn more about Highlands
                    • Additional Resources
                      • Get our weekly eCom Memo
                      • Talking Points
                        • 00:00 - Introduction to Guests: Hannah Wu and Stuart Conroy
                        • 01:28 - Stu's eCommerce Background
                        • 02:31 - Hannah's eCommerce Journey
                        • 03:38 - Explaining Social Commerce
                        • 05:06 - The Potential of Social Commerce in Western Markets
                        • 08:26 - Exploring TikTok Shop Functionality
                        • 10:24 - Collaboration Dynamics with Creators on TikTok
                        • 18:13 - TikTok Direct Purchases
                        • 21:09 - Any Other Recommended Social Commerce Platform?
                        • 22:18 - Staying on Top of Trends in Social Commerce
                        • 25:22 - Live Shopping and Its Dynamics
                        • 26:43 - Expanding Globally with Social Commerce
                        • 27:44 - Exploring Lollishop and Where to Learn More
                        • 30:31 - Insights on Future Trends in Social Commerce
                        • 36:48 - Where to Connect with Our Guests
                        • 38 min
                        • 90. Quit Stalling & Build Your Brand Book Release Special w/ Ben Leonard

                          In today’s episode, we welcome back a veteran of the show, Ben Leonard.

                          Ben has just launched his new book ‘Quit Stalling & Build Your Brand’, and we dove into some of the big topics included inside.

                          It charts the journey of his first brand Beast Gear all the way through to 7 figure exit, and walks you through the process of following in his footsteps.

                          Enjoy!

                          Episode Links
                          • Buy Quit Stalling & Build Your Brand on Amazon
                          • Additional Resources
                            • Get our weekly eCom Memo
                            • Talking Points
                              • 00:00 - Introduction to Guest: Ben Leonard
                              • 00:44 - Ben’s Background Story
                              • 03:25 - The Journey of Ben's Book
                              • 07:44 - Advice for Aspiring Entrepreneurs Eager to Make Money
                              • 09:57 - Common Excuses That Hinder Entrepreneurship
                              • 14:53 - Advice for Busy Individuals Wanting to Start a Business
                              • 17:43 - Approach in Developing New Products
                              • 22:06 - The Importance of Empathizing with Customers and Solving Their Problems
                              • 23:46 - Clarifying Brand, Branding, and Marketing Concepts
                              • 25:44 - Understanding eCommerce Cash Conversion Cycles
                              • 28:00 - Pitfalls to Avoid When Speeding Up the Cash Cycle
                              • 32:02 - Additional Insights about the Book and Where to Find It
                              • 36 min

                              About The Brand Builder Show

                              From the publisher's feed

                              Welcome to The Brand Builder Show, an Amazon FBA podcast with a difference. We discuss the latest and greatest strategies for growing eCommerce brands on Amazon, Shopify and beyond. Learn how to…