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96. How to Nurture Your Email List Before You Sell
Episode Summary:
Building an email list is one thing—turning it into an engaged, ready-to-buy audience is another.
In this episode, I’m chatting about how to nurture your subscribers so they actually want to hear from you (and eventually buy from you).
Expect to hear about making your email list feel personal, how to create content that builds trust, and simple ways to warm up your audience before you ever make an offer. If you’ve ever felt like you’re talking to an empty inbox, this one’s for you.
What You’ll Learn in This Episode:
- The mindset shift from “email list” to “community.”
- Why consistency matters more than frequency.
- Easy ways to make your emails feel personal and engaging.
- How to mix value-driven content with subtle sales preparation.
- The importance of testing, tweaking, and listening to your audience.
Action Steps:
- Look at your last 3-5 emails—are they engaging, or are they just updates?
- Map out a simple nurture sequence (even if it’s just 3 emails to start).
- Experiment with one new type of email (storytelling, behind-the-scenes, or interactive).
- Ask your audience a question in your next email and see who replies!
Enjoyed this episode? Leave a review and share it with a friend who needs to hear it!
Join my WINTER WARM-UP to get FREEE stretching videos to help you move your body in these cold winter months!
Grab your 90-minute Marketing Boost session
And at my organisation, Ironclad Creative CIC, I'm running a 7 week Finish Your Fantasy Novel short course online from January, FIND OUT MORE.
Sign up for the Mailing List
WATCH the podcast on my YouTube Channel
Follow me: https://www.instagram.com/michelleallen_infiniteupstart
View all episodes
By Michelle AllenEpisode Summary:
Building an email list is one thing—turning it into an engaged, ready-to-buy audience is another.
In this episode, I’m chatting about how to nurture your subscribers so they actually want to hear from you (and eventually buy from you).
Expect to hear about making your email list feel personal, how to create content that builds trust, and simple ways to warm up your audience before you ever make an offer. If you’ve ever felt like you’re talking to an empty inbox, this one’s for you.
What You’ll Learn in This Episode:
- The mindset shift from “email list” to “community.”
- Why consistency matters more than frequency.
- Easy ways to make your emails feel personal and engaging.
- How to mix value-driven content with subtle sales preparation.
- The importance of testing, tweaking, and listening to your audience.
Action Steps:
- Look at your last 3-5 emails—are they engaging, or are they just updates?
- Map out a simple nurture sequence (even if it’s just 3 emails to start).
- Experiment with one new type of email (storytelling, behind-the-scenes, or interactive).
- Ask your audience a question in your next email and see who replies!
Enjoyed this episode? Leave a review and share it with a friend who needs to hear it!
Join my WINTER WARM-UP to get FREEE stretching videos to help you move your body in these cold winter months!
Grab your 90-minute Marketing Boost session
And at my organisation, Ironclad Creative CIC, I'm running a 7 week Finish Your Fantasy Novel short course online from January, FIND OUT MORE.
Sign up for the Mailing List
WATCH the podcast on my YouTube Channel
Follow me: https://www.instagram.com/michelleallen_infiniteupstart