In this episode of the Inbound4Cast, I talk to Isar Meitis about how to use AI for B2B marketing. Isar answers the following questions:

- What tasks does Isar think AI excels at for ideation?

- How can AI be used for strategic conversations?

- How does Isar use AI for data analysis?

- What does Isar say is a common problem with data in marketing?

- How can AI help with qualitative data analysis?

- What example does Isar give of using AI for comparison of landing pages?

- What does Isar think will happen to organic traffic and SEO in the next couple years?

- How might AI impact B2B sales calls?

- How could AI be used to personalized website content for each visitor?

- Why does Isar think Google will eventually win the AI race?

- What was Isars analysis of why Google launched the different Gemini models?

- Why does Isar think developing better than GPT-4 quality is challenging?

- What are Isars concerns about the speed of AI advancement?