Chasing revenue is one of the most common mistakes high-performing founders make. The logic seems sound: more revenue equals more growth. But the reality is different: revenue alone can trap you in complexity, stress, and stagnation.

In this episode, we reframe what success looks like in a scaling business and focus on what truly matters, profit.

1. Revenue Creates Impressions. Profit Creates Options.

Revenue looks great in headlines and pitch decks. But it’s profit that pays your team, funds growth, and buys back your time. Every hour spent on high-revenue, low-margin work delays the freedom you’re building for yourself.

2. Margins Are the Real Growth Indicator.

Growth with eroding margins is a red flag. It appears to have momentum, but it functions like a silent stall. To scale with strength, review your top three offers and ask: where am I leaking profit?

3. Strategy Starts With Profit Protection.

Don’t just grow top-line. Strengthen the bottom line. This week, identify one margin leak and take immediate action, whether it’s increasing price, cutting waste, or redesigning delivery.

Conclusion:

Growth isn’t about how big your business looks, it’s about how stable, flexible, and sellable it becomes. If you want freedom, start with profit. Because revenue creates noise, but profit creates leverage.

Highlights:

00:00 Introduction: Revenue vs. Profit

00:09 The Illusion of Revenue

00:35 Evaluating Your Business Deals

00:43 Action Steps for Profitability

00:53 Free Resource for Profit Leaks

Links:

Website: https://www.marcogrueter.com/

LinkedIn: https://www.linkedin.com/in/marcogrueter/