In this episode, host Brendon Dennewill and Tony D’Angelo—founder of Collegiate Empowerment and creator of the Intellectual Capitalist®—explore how entrepreneurs can unlock hidden business value through intellectual property. Tony reveals how 90% of the S&P 500’s value now comes from intangibles and introduces the concept of “surplus understanding”—the overlooked proprietary knowledge driving much of a company’s revenue. He shares a practical framework for identifying, protecting, and monetizing these assets to bridge the gap between traditional business and the AI economy. A must-listen for RevOps leaders and executives looking to turn organizational know-how into protected, profit-generating IP. 

What You'll Learn

• Intellectual property is now the #1 asset class
• Four dangers block most IP strategies
• Your business holds hidden IP value
• Not all IP protections are created equal
• AI now acts as augmented intelligence for IP creation
• Protecting your processes starts with simple steps
• Trust remains the timeless currency of commerce

Resources Mentioned

• Strategic Coach 
• EOS (Entrepreneurial Operating System) 
• The Go-Giver 
• USPTO (United States Patent and Trademark Office) 
• Library of Congress 
• Instant IP by Carrie Oberbrunner  
• Primal Intelligence 
• The Print 
• Kolbe Assessment 

About Tony D'Angelo
Title: Founder & Intellectual Property Advisor
Company: Collegiate Empowerment & The Intellectual Capitalist®
To learn how to transform your useful ideas into cash flowing assets, schedule a complimentary IP Conversation with Tony D'Angelo, by going to:  www.TheIPconversation.com or if you’re ready to take the leap and enroll in The IP Simplifier Series please visit: www.IPsimplifier.com to enroll today!

Is your business ready to scale? Take the Growth Readiness Score to find out. In 5 minutes, you’ll see:

• Benchmark data showing how you stack up to other organizations
• A clear view of your operational maturity
• Whether your business is ready to scale (and what to do next if it’s not)

Let's Connect

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• Explore the show at revopschampions.com.

Ready to unite your teams with RevOps strategies that eliminate costly silos and drive growth? Let's talk!