When you’re marketing online, presence is everything. Luckily, we have a lot of say now in brand perception. [03:47]

Website anatomy, look and feel affect how people assess your offer. [06:44]

With his years of experience designing high-converting websites, these are the holes Greg commonly sees. [09:30]

In your eagerness to sell your product, are you forgetting what’s in it for the buyer? [12:20]

How closely are sales copy and high-converting website design related? [15:16]

You want people to buy, but that doesn’t mean you should show your offer to everyone. [17:20]

23:55 - A questionnaire can bog things down, but it can also play a crucial role in getting you qualified clients.

28:41 - The sales page is your silent salesperson. Here’s the ideal landing page structure…

33:46 - People can’t always deal with the founder, so set expectations accordingly.

36:18 - How important are proposals? James and Greg weigh in.

42:37 - There’s stuff you can do for the qualified client, and stuff you can’t. Be clear on what’s what.