Episode 97 is a behind-the-scenes update from Colton recorded inside the newly rebranded Grizzy's Diner & Tavern (formerly Izzy’s). He breaks down how the deal came together, what closing day looked like, and why this project fits the bigger Grizzly vision even though it’s outside the gym world.

Colton shares his “customer-first” mindset and explains why stepping into a new industry helps him see business through a fresh lens again. He recaps meeting the staff for the first time, setting expectations, and building a stronger culture through clear communication and teamwork. You’ll hear what’s staying the same immediately (menu, hours, staff) and what will change over time (service standards, branding, paint, decor, and upgrades). Colton also lays out the early priorities: faster service, better feedback loops, and tightening up back-of-house operations. Finally, he teases longer-term ideas like improving food quality and potentially using the commercial kitchen to support meal prep options connected to the gyms.