Almost every buying decision is influenced by word of mouth, but few companies have an actual strategy in place to drive customer conversations around their business. Jay Baer joins to talk about his latest book and how you can create talk triggers. Listen as we dive into the key elements of building a word of mouth strategy and how to determine the ROI of your efforts. As a bonus, you'll also discover where Jay gets his signature suits from.

Check out Jay's book, Talk Triggers, here: www.talktriggers.com