This week, Kevin Whelan has deep expertise in marketing that he is applying to Coworking Spaces. I have been working with Kevin on some strategic projects for the Global Workspace Association and Kevin is the outsourced CMO for IQ Office Suites, a coworking space with 5 locations in Toronto and Vancouver.

I've been really impressed with Kevin's deep marketing expertise and his application of them to the coworking industry and was thrilled when he agreed to share his advice on how to approach Google Ads.

This episode covers:

• Should you use Google Ads
• The three key benefits to Google Ads vs. other forms of marketing
• An overview on Google Ads and how they work - How to create a budget for your ad spend
• Why you need to hire Google Ads specialists (and not do it yourself)
• How to optimize your website for conversions
• How to measure your results and track return on investment

Get the full show notes at www.everythingcoworking.com/97