In this episode, Emma delves into the concept of failure in the realm of marketing and social media. If you’re currently marketing your brand online, you’ve experienced a failed campaign, post, story, etc, that may have made you feel down. Although failure might be perceived negatively, Emma reframes it as a source of invaluable data and growth. She offers practical insights on interpreting social media metrics, understanding audience engagement, and optimizing the customer journey. These insights are crucial for marketers, social media managers, and content creators looking to enhance their content strategy.

Listen in as we speak about:

•   Why failure is essential data in marketing

•   How to analyze and interpret social media performance metrics

•   The importance of evaluating the customer journey

And much, much more!

 

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