Get Sh!t Done

#97: How to Scale & Sell a Service-Based Business for 8-figures (Carrie Kerpen, The Exit Whisperer)


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Meet Carrie Kerpen—a visionary who scaled a service-based business from the ground up, bootstrapped it, and sold it for 8 figures. Yep, you read that right. 8 figures—and she did it without outside investors. How? Well, today, Carrie’s here to break down exactly how she made it happen.

In this episode, Carrie gives us the real talk on how to build a business that isn’t just about growth theater, but sustainable scaling that actually sets you up for a profitable exit. Whether you’re in a service-based business or not, the strategies Carrie shares are ones that every entrepreneur can apply to their own journey. Here’s what you’ll learn:

  • How to Shift Sales from Chasing Deals to Building Real Relationships: Sales don’t have to be sleazy. Learn how to build trust and connect authentically with potential clients.

  • Building Your "Credibility Bank" Without Burning Out: Carrie shares her formula for overdelivering value while keeping boundaries intact—no burnout here!

  • How to Productize Your Services: Carrie breaks down how to turn your services into scalable products for predictable growth and revenue.

  • Mastering Consistency and Playing the Long Game: It’s not about overnight success. Learn why showing up consistently will eventually pay off.

  • Are You Exit-Ready?: Carrie walks through how to know when you’re truly ready for an exit and how to prepare your business for a life-changing sale.

  • If you’ve ever dreamed of building a scalable business that gives you the freedom and financial rewards you deserve, this episode is a must-listen. Carrie’s story is proof that you can scale sustainably, stay true to your vision, and create the future you’ve always wanted.

    Want to make sure you’re not just inspired but actually getting sh!t done? Subscribe to our Growth Playbooks for weekly, actionable frameworks and strategies that will help you scale your business—no fluff, just results.

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