Today Oliver interviews Horace for a fun review of the parallels between the smartphone revolution and what we’re seeing play out with the growth of lightweight electric vehicles trips. It’s also a hilarious chance to hear Horace talk about how we think about fostering children as a species and ask why the same thinking isn’t applied to how we run organisations and products.

Specifically they dig into:

- The history of the smartphone industry, and why business model rather than competence dictated the fall of Nokia.

- Discuss the importance of understanding the framing of job-to-be-done and why that matters for micromobility.

- Horace points out how the fostering and growth of children is so natural to humans, and asks why it is yet so challenging for companies to foster comparable innovation.

- Talk about how incumbent car manufacturers will be treating micromobility internally, and how the immune systems of the organisations will struggle to accept such a wide departure from their standard business model.

Micromobility World is our first all-digital event running from Jan 27-29th, 2021. We have some of the biggest names in the worlds of owned and shared micromobility, disruptive innovation, urban design and investing coming together to talk about how to supercharge the Micromobility revolution. Tickets are free, with a VIP tier for curated community participation. Register at Micromobility.io - it’s going to be awesome.