The Next Big Idea

What if everything we've been told about having a successful career is wrong? ⁠Rutger Bregman⁠ thinks most of us are wasting our working lives and argues we should stop trying to get rich and start trying to solve the world's problems instead.

This episode first aired in May 2025.

🎥 The Next Big Idea is on YouTube! You can find our episodes ⁠here⁠.

📱 Follow Rufus on ⁠LinkedIn⁠, subscribe to our ⁠Substack⁠, or send us an email at ⁠[email protected]⁠

Today's episode is sponsored by:

⁠Granola⁠ — The AI notepad with notes, actions, and memory, and no annoying meeting bots. Try it totally free for three months at ⁠granola.ai/idea⁠

⁠Hostinger⁠ — Describe the website you want and Hostinger’s AI agent builds it in minutes, with plans starting at $3/month. Go to ⁠hostinger.com/nbi⁠ and use code NBI for 10% off

⁠Life at the Speed of Play⁠ — Purchase one copy at ⁠getmarksbook.com/next⁠ and author Mark Pincus will send you two

⁠Sequencing⁠ — Go to ⁠sequencing.com⁠ and use promo code IDEA for 10% off

⁠Storyblocks⁠ — The 100% human-made stock media library built for creators. Get 15% off any annual plan, available only at ⁠storyblocks.com/nbi⁠

For the last few years, the global space race has been dominated by two billionaires: Elon Musk and Jeff Bezos. They’ve launched thousands of satellites, designed lunar landing modules, and drawn up ambitious plans to build AI data centers in space. We wanted to understand why these two are so obsessed with galaxies far, far away. And, more importantly, what their efforts to conquer the cosmos mean for the rest of us down here on Earth. So we called up Josh Tyrangiel. He wrote the cover story for the latest issue of The Atlantic. It’s called “Choose Your Overlord: Musk vs. Bezos.”

🎥 The Next Big Idea is on YouTube! You can find our episodes here.

📱 Follow Rufus on LinkedIn, subscribe to our Substack, or send us an email at [email protected]

Today's episode is sponsored by:

Granola — The AI notepad with notes, actions, and memory, and no annoying meeting bots. Try it totally free for three months at granola.ai/idea

Hostinger — Describe the website you want and Hostinger’s AI agent builds it in minutes, with plans starting at $3/month. Go to hostinger.com/nbi and use code NBI for 10% off

Life at the Speed of Play — Purchase one copy at getmarksbook.com/next and author Mark Pincus will send you two

Sequencing — Go to sequencing.com and use promo code IDEA for 10% off

Storyblocks — The 100% human-made stock media library built for creators. Get 15% off any annual plan, available only at storyblocks.com/nbi

June Cohen has spent her career shaping the future, from bringing TED Talks online to launching Masters of Scale. But she has come to believe that some of the best solutions to what ails us today lie in our distant past. Our ancestors developed extraordinarily sophisticated social technologies — what June calls “wisdom systems” — designed to meet our deepest human needs. To help us grieve, build trust, find meaning, experience rapturous joy. In her new book, The Great Remembering, she looks at six of those ancient traditions and unpacks the cutting-edge science of why they work.

🎥 The Next Big Idea is on YouTube! You can find our episodes here.

📱 Follow Rufus on LinkedIn, subscribe to our Substack, or send us an email at [email protected]

Today's episode is sponsored by:

Granola — The AI notepad with notes, actions, and memory, and no annoying meeting bots. Try it totally free for three months at granola.ai/idea

Hostinger — Describe the website you want and Hostinger’s AI agent builds it in minutes, with plans starting at $3/month. Go to hostinger.com/nbi and use code NBI for 10% off

Life at the Speed of Play — Purchase one copy at getmarksbook.com/next and author Mark Pincus will send you two

Sequencing — Go to sequencing.com and use promo code IDEA for 10% off

Storyblocks — The 100% human-made stock media library built for creators. Get 15% off any annual plan, available only at storyblocks.com/nbi

We all carry around invisible lists, private ledgers of disappointment — the talents we wish we had, the hobbies we’d like to take up, the passion projects we keep meaning to kickstart. Ravi Gupta has one of those lists, and nine years ago, the ex-Obama staffer decided to do something about it. Cut to the present. He’s a published novelist, dawn-patrol surfer, solid tennis player, and budding Italian chef. How did one man accomplish all that? Today on the show: the method he swears anyone can use. Even Caleb.

Ravi’s new book is The Invisible List: One Passion a Year, Every Year.

🎥 The Next Big Idea is on YouTube! You can find our episodes here.

📱 Follow Rufus on LinkedIn, subscribe to our Substack, or send us an email at [email protected]

Today's episode is sponsored by:

Granola — The AI notepad with notes, actions, and memory, and no annoying meeting bots. Try it totally free for three months at granola.ai/idea

Hostinger — Describe the website you want and Hostinger’s AI agent builds it in minutes, with plans starting at $3/month. Go to hostinger.com/nbi and use code NBI for 10% off

Life at the Speed of Play — Purchase one copy at getmarksbook.com/next and author Mark Pincus will send you two

Sequencing — Go to sequencing.com and use promo code IDEA for 10% off

Storyblocks — The 100% human-made stock media library built for creators. Get 15% off any annual plan, available only at storyblocks.com/nbi

What’s really fueling the race to build superintelligence? Science? Idealism? Money? Try spite. “These guys hate each other,” says Kevin Roose. “It’s grudges all the way down.” Those rivalries, it turns out, have pushed AI forward faster than any of them thinks is wise.

Kevin would know. Until recently, he was a tech columnist at the New York Times and co-host of the massively popular Hard Fork podcast. (If you miss his dulcet tones, he and Casey Newton will be back with a new show, Machine Gods, later this month.) He has also spent the last few years interviewing more than 150 of the people racing to build artificial general intelligence.

The result is his gripping new book, The AGI Chronicles, just out this week. It’s corporate thriller material: secret Slack channels, philosophical feuds, mystical beliefs, billion-dollar bets. But the stakes are extremely high. Can a small group of people with outsized influence over humanity’s future get along? Can they work together to make sure we build AI safely? And now that the rest of us are paying attention, what should we do about it?

🎧 Check out our conversations about AI with Bill Gates, Reid Hoffman, Sebastian Mallaby, Stuart Russell, and a younger Kevin Roose.

🎥 The Next Big Idea is on YouTube! You can find our episodes here.

📱 Follow Rufus on LinkedIn, subscribe to our Substack, or send us an email at [email protected]

Today's episode is sponsored by:

Granola — The AI notepad with notes, actions, and memory, and no annoying meeting bots. Try it totally free for three months at granola.ai/idea

Life at the Speed of Play — Purchase one copy at getmarksbook.com/next and author Mark Pincus will send you two

Northwest Registered Agent — Helping small business owners and entrepreneurs launch and grow businesses for nearly 30 years. Learn more at northwestregisteredagent.com/nbifree

Sequencing —  Go to sequencing.com and use promo code IDEA for 10% off

Our curator Daniel Pink recently sat down with Angela Duckworth to chat about her new book, Situated: Find the People and Places That Bring Out Your Best. Although we just had Angela on the show, we couldn’t resist sharing this conversation too. It’s live. It’s loose. And it covers a lot of ground we didn’t get to last time — like what Michael Phelps's childhood ZIP code had to do with his 28 Olympic medals (8:15), why Angela's house is full of avocados and physical therapy equipment (26:55), how a late-night cold call changed millions of lives (32:27), and how Daniel has made it in his career without a single mentor (41:52).

📚 This conversation was recorded live at an event hosted by Politics and Prose, Washington, D.C.'s premier independent bookstore.

🎁 Join the Next Big Idea Club today, and we’ll send you a copy of Situated along with our two latest selections: Vibe by Adam Grant and What Could Possibly Go Right by Danny Meyer. Learn more at nextbigideaclub.com and use code PODCAST to get 20% off your membership.

🎥 The Next Big Idea is on YouTube! You can find our episodes here.

📱 Follow Rufus on LinkedIn, subscribe to our Substack, or send us an email at [email protected].

🔗 Today's episode is sponsored by:

Granola — The AI notepad with notes, actions, and memory, and no annoying meeting bots. Try it totally free for three months at granola.ai/idea

Life at the Speed of Play — Purchase one copy at getmarksbook.com/next and author Mark Pincus will send you two

Northwest Registered Agent — Helping small business owners and entrepreneurs launch and grow businesses for nearly 30 years. Learn more at northwestregisteredagent.com/nbifree

Sequencing — Go to sequencing.com and use promo code IDEA for 10% off

Martin Seligman founded the positive psychology movement. Now, at 84, he’s shaking up the field all over again. He’s got a new book out. It’s called Agency. And in it, he says, he’s trying to “found a new field.” It’s called psychohistory. “I'm after the rigorous possibility that we can use the tools of psychology to go back in history to ask the questions: What produces innovation? What produces progress? And what produces stagnation?”

🎥 The Next Big Idea is on YouTube! You can find our episodes here.

📱 Follow Rufus on LinkedIn, subscribe to our Substack, or send us an email at [email protected].

Today's episode is sponsored by:

Granola — The AI notepad with notes, actions, and memory, and no annoying meeting bots. Try it totally free for three months at granola.ai/idea

Life at the Speed of Play — Purchase one copy at getmarksbook.com/next and author Mark Pincus will send you two

Northwest Registered Agent — Helping small business owners and entrepreneurs launch and grow businesses for nearly 30 years. Learn more at northwestregisteredagent.com/nbifree

Sequencing — They're offering our listeners up to 10% off your full Genome test, plus free shipping. Go to sequencing.com and use promo code IDEA for 10% off.

Ten years ago, Angela Duckworth became one of the world’s most influential psychologists by making the case for grit. Though talent matters, she argued, it’s passion and perseverance that turn potential into achievement. Now she’s back with a new book called Situated that complicates that argument in a fascinating way.

🎥 The Next Big Idea is on YouTube! You can find our episodes here.

📱 Follow Rufus on LinkedIn, subscribe to our Substack, or send us an email at [email protected].

Today's episode is sponsored by:

Granola — The AI notepad with notes, actions, and memory, and no annoying meeting bots. Try it totally free for three months at granola.ai/idea

IM8 — Athletes. Doctors. They all drink IM8. Get a free welcome kit, five free travel sachets, and 10% off your order when you use code NBI at im8health.com/nbi

Life at the Speed of Play — Purchase one copy at getmarksbook.com/next and author Mark Pincus will send you two

Momentous — If you want to try Momentous Signature Spec Creatine, head to livemomentous.com and use code IDEA for up to 35% off your entire first order

Quince — Find your next fall favorites at quince.com/nbi. Get free shipping on your order and 365-day returns. Now available in Canada and the UK, too.

Shopify — It’s where you go to start your business, with everything you need already there from day one. Start your free trial at shopify.com/nbi

Upwork — Find freelancers for any project. Visit upwork.com right now and post your job for free

"This Is Really Bad." That's the not-so-comforting headline of Stephen Witt's mega-viral New York Times essay about a dawning realization among Silicon Valley researchers that "AI may no longer be entirely within human control." The piece is a sobering account of the rogue-AI incidents that have everyone from Anthropic CEO Dario Amodei to King Charles warning of existential peril unless we slow down. But Witt isn't just another voice in the alarmist chorus. He lays out four concrete ways to rein in this technology before it's too late.

We talk about why we should investigate AI breakouts like plane crashes (7:39), how AI risk went from niche worry to political flashpoint (30:48), and why the smartest people in tech still can't agree on whether AI is just buggy software or a tiger we haven't learned to tame (44:44).

🎧 Check out Stephen's previous appearances on the show where we spoke about Jensen Huang and the robotics revolution

🎥 The Next Big Idea is on YouTube! You can find our episodes here

📱 Follow Rufus on LinkedIn, subscribe to our Substack, or send us an email at [email protected]

Today's episode is sponsored by:

Granola — The AI notepad with notes, actions, and memory, and no annoying meeting bots. Try it totally free for three months at granola.ai/idea

IM8 — Athletes. Doctors. They all drink IM8. Get a free welcome kit, five free travel sachets, and 10% off your order when you use code NBI at im8health.com/nbi

Life at the Speed of Play — Purchase one copy at getmarksbook.com/next and author Mark Pincus will send you two

Momentous — If you want to try Momentous Signature Spec Creatine, head to livemomentous.com and use code IDEA for up to 35% off your entire first order

Quince — Find your next fall favorites at quince.com/nbi. Get free shipping on your order and 365-day returns. Now available in Canada and the UK, too.

Shopify — It’s where you go to start your business, with everything you need already there from day one. Start your free trial at shopify.com/nbi

Upwork — Find freelancers for any project. Visit upwork.com right now and post your job for free

Do we have free will? Do we have a choice in what we do? Philosophers and theologians have debated these questions for centuries; Robert Sapolsky answered them when he was 14. Free will, he concluded, simply does not exist.

Robert is now in his sixties. He has degrees from Harvard and Rockefeller University; he won a MacArthur “genius” award; and he’s a professor at Stanford, where he holds joint appointments in biology, neurology, and neurosurgery. But despite how much time has passed and how long his CV has grown, he never lost his youthful fascination with free will — or our lack thereof — so he decided to write a book about it. It’s called Determined, and in addition to assembling a formidable case against free will, Robert makes the intriguing argument that if we can abandon our illusion of volition, we can build a more humane world.

(This episode first aired in January 2024.)

🎥 The Next Big Idea is on YouTube! You can find our episodes here.

📱 Follow Rufus on LinkedIn, subscribe to our Substack, or send us an email at [email protected].

Today's episode is sponsored by:

Granola — The AI notepad with notes, actions, and memory, and no annoying meeting bots. Try it totally free for three months at granola.ai/idea

IM8 — Athletes. Doctors. They all drink IM8. Get a free welcome kit, five free travel sachets, and 10% off your order when you use code NBI at im8health.com/nbi

Life at the Speed of Play — Purchase one copy at getmarksbook.com/next and author Mark Pincus will send you two

Momentous — If you want to try Momentous Signature Spec Creatine, head to livemomentous.com and use code IDEA for up to 35% off your entire first order

Quince — Find your next fall favorites at quince.com/nbi. Get free shipping on your order and 365-day returns. Now available in Canada and the UK, too.

Shopify — It’s where you go to start your business, with everything you need already there from day one. Start your free trial at shopify.com/nbi

Upwork — Find freelancers for any project. Visit upwork.com right now and post your job for free